calvris
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$23.82avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$14.26–$27.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,210.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$212K$212K/yr · 90K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
6
Sellers
9
Top-5 brand share
98%
Open market
0%
- Vbolre41%
- Calvris39%
- YOCMIPS9%
- FQMUEV6%
- Roycederm2%
- Dermoscribe2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvris Scalp & Beard Comfort Cream Steroid-Free Botanical Formula with Kudzu Root Goldthread & Jojoba Extract for Dry Flaky or Sensitive Skin Cooling Non-Greasy Texture 3.4 fl oz (1)
Vbolre$25.174.2★76 rev
Calvris Extra Strength Scalp Cream - Flake & Itch Relief for Dandruff and Dry Scalp Enhanced Botanical Formula Soothes Irritation 3.4 fl oz
Calvris$26.574.0★56 rev
Calvris Scalp Comfort Balm - Steroid-Free Botanical Formula for Dry Itchy Scalp & Skin 3.4 Fl Oz | Natural Soothing Relief with Cooling Sensation
Calvris$24.863.8★118 rev
Calvris Scalp Relief Balm with Kudzu Root Extract Goldthread Root Jojoba Concentrate Regain Hair Growth for Dry Scalp & Skin Natural Soothing Cooling Sensation 3.4 Fl Oz (1)
YOCMIPS$24.743.9★20 rev
Calvris Scalp & Beard Relief Cream - Steroid-Free Botanical Formula with Kudzu Root Goldthread & Jojoba Extract - Soothing Relief & Cooling Sensation - for Dry Itchy Scalp & Skin (3.4 Fl Oz) (A)
FQMUEV$24.064.0★44 rev
Newest
by launch dateCalvris Extra Strength Scalp Cream - Flake & Itch Relief for Dandruff and Dry Scalp Enhanced Botanical Formula Soothes Irritation 3.4 fl oz
Calvris$26.5756 rev
Calvris Scalp & Beard Relief Cream - Steroid-Free Botanical Formula with Kudzu Root Goldthread & Jojoba Extract - Soothing Relief & Cooling Sensation - for Dry Itchy Scalp & Skin (3.4 Fl Oz) (A)
FQMUEV$24.0644 rev
Calvris Scalp & Beard Comfort Cream Steroid-Free Botanical Formula with Kudzu Root Goldthread & Jojoba Extract for Dry Flaky or Sensitive Skin Cooling Non-Greasy Texture 3.4 fl oz (1)
Vbolre$25.1776 rev
Calvris Scalp Relief Balm with Kudzu Root Extract Goldthread Root Jojoba Concentrate Regain Hair Growth for Dry Scalp & Skin Natural Soothing Cooling Sensation 3.4 Fl Oz (1)
YOCMIPS$24.7420 rev
Calvris Scalp Comfort Balm - Steroid-Free Botanical Formula for Dry Itchy Scalp & Skin 3.4 Fl Oz | Natural Soothing Relief with Cooling Sensation
Calvris$24.86118 rev
Trending
90-day click momentumCalvris Extra Strength Scalp Cream - Flake & Itch Relief for Dandruff and Dry Scalp Enhanced Botanical Formula Soothes Irritation 3.4 fl oz
Calvris$26.574.0★
Calvris Scalp & Beard Comfort Cream Steroid-Free Botanical Formula with Kudzu Root Goldthread & Jojoba Extract for Dry Flaky or Sensitive Skin Cooling Non-Greasy Texture 3.4 fl oz (1)
Vbolre$25.174.2★
Calvris Scalp Relief Balm with Kudzu Root Extract Goldthread Root Jojoba Concentrate Regain Hair Growth for Dry Scalp & Skin Natural Soothing Cooling Sensation 3.4 Fl Oz (1)
YOCMIPS$24.743.9★
Calvris Scalp & Beard Relief Cream - Steroid-Free Botanical Formula with Kudzu Root Goldthread & Jojoba Extract - Soothing Relief & Cooling Sensation - for Dry Itchy Scalp & Skin (3.4 Fl Oz) (A)
FQMUEV$24.064.0★
Dermoscribe - Seborrheic Dermatitis Cream Eczema Cream Specifically formulated for application to Itchy Skin Redness & Scaling For Face Chest & Scalp 2 oz
Dermoscribe$14.264.3★
Demand
Weekly Amazon search volume, last 31 weeks — -30.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It really does work”
“No more irritation”
“it moisturizes my skin”
“Product works just as it says”
“Excellent Product Great results”
“smooth my scalp”
“his skin has cleared up so much”
“I also like that it doesnt have a strong smell”
“The itching is gone”
“the price point is great too”
What buyers complain about
“The itch was driving me crazy”
“Not effective for me”
“The smell is faint”
“Waste of money”
“For months I was dealing with what I thought was psoriasis on my face”
“Made redness worse”
“Hurt”
“Changed active ingredient”
“This has worsened my psoriasis”
“it has not alleviated my symptoms”