calm candle
Worth a lookShows sweet-spot pricing room ($9.17–$46.98), but a small market ($80K/yr) keeps it on the watch list.
Price range
Great$9.17–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 6% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,862.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 101K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
148
Top-5 brand share
56%
Open market
40%
- Bath & Body Works20%
- Chesapeake Bay Candle14%
- AOOVOO10%
- Sweet Water Decor7%
- Gmnee5%
- Bersiler4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works Eucalyptus Spearmint 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$23.204.6★5,765 rev
Chesapeake Bay Candle Medium Jar Scented Candle Serenity + Calm (Lavender Thyme) Home Dcor Orange Gifting Idea Burn Time of 50 Hours
Chesapeake Bay Candle$12.774.5★45,591 rev
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
Chesapeake Bay Candle$10.064.5★45,591 rev
Gmnee 3x4 Outdoor Waterproof Flameless Candles with Remote and Timers LED Candles Battery Operated Candles Electric Fake Pillar Candles for Patio Porch and Lanterns Decor (Ivory Plastic)
Gmnee$9.794.5★908 rev
AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom
AOOVOO$16.764.4★1,636 rev
Newest
by launch date
Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control household lamp sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts
YJHAOTOU$23.50315 rev
6 Pack Scented Candles Gift Set 21 oz Natural Soy Wax Glass Jar Sleep Candles for Home Lavender & Chamomile for Stress Relief Relaxation Gifts for Women & Men
Enwhisco$26.3114 rev
Bath and Body Works Eucalyptus Spearmint Single Wick Candle | 227 g / 8 oz | Single Wick Candle| Fresh Fragrance
Bath & Body Works$16.9613 rev
AOOVOO Stress Relief Candles Set for Women - 4 Pack Candles for Home Scented 28 oz 200 Hour Burn Aromatherapy Candle with Crystals Peace/Tranquility Kyanite/Calm Amethyst/Serenity Lapis Lazuli
AOOVOO$28.35469 rev
Funlenry Shower Lamp - Waterproof Bathroom Lamp with 16 Color Ocean Wave Projector Rechargeable Shower Light with Touch & Remote Control Cordless Light for Inside Shower/Bathtub
Funlenry$25.86608 rev
Trending
90-day click momentumWaterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control household lamp sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts
YJHAOTOU$23.504.6★
Bath and Body Works Eucalyptus Spearmint Single Wick Candle | 227 g / 8 oz | Single Wick Candle| Fresh Fragrance
Bath & Body Works$16.965.0★
This Works Deep Sleep Heavenly Candle 220 g - Luxury Candle Enriched with Essential Oils of Lavender Camomile and Vetivert - Hand Poured Scented Candle with a 40hr Burn Time for a Calming Experience
This Works$37.794.4★
Funlenry Shower Lamp - Waterproof Bathroom Lamp with 16 Color Ocean Wave Projector Rechargeable Shower Light with Touch & Remote Control Cordless Light for Inside Shower/Bathtub
Funlenry$25.864.3★
6 Pack Scented Candles Gift Set 21 oz Natural Soy Wax Glass Jar Sleep Candles for Home Lavender & Chamomile for Stress Relief Relaxation Gifts for Women & Men
Enwhisco$26.314.5★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -9.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Great light”
“Great gift”
“Good quality and excellent gift idea”
“Money well spent”
“The colors are pretty”
“Love the remote”
“Long charge”
“As advertised”
“Great waterproof product”
What buyers complain about
“Smells strange”
“cheap quality”
“doesnt last”
“the crystals are tiny”
“Not worth the Money”
“then wouldn't recharge”
“brightness button does'nt seem to work”
“unfortunately it never worked”
“Battery sucks”
“Product misleading”