calendula salve
Worth a lookShows low returns (0.2%), but soft demand (-8.3% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$18.50avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.45–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,276.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 69K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
567
Top-5 brand share
71%
Open market
22%
- Ora's Amazing Herbal32%
- Boiron11%
- Erbaid10%
- Legend's Creek9%
- Traverse Bay Bath and Body8%
- MJ's Herbals7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz
Ora's Amazing Herbal$27.974.6★901 rev
Legends Creek Farm Herbal Salve - Healing Ointment with Calendula Flowers & Grapeseed Oil - Natural Balm for Dry Skin Scrapes & Stings - 1oz. Healing Balm Handmade in USA (Calendula S.)
Legend's Creek$15.684.4★4,024 rev
Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies
Erbaid$9.044.4★100 rev
Traverse Bay Bath and Body - Calendula Salve with Calendula Chamomile Lavender Essential Oil Carrot Seed Extract - 2 oz Twist-Top Tin - All Natural Soothing Multi-Purpose Salve for Everyday Use
Traverse Bay Bath and Body$11.944.7★397 rev
Touchy Skin Salve Eczema Cream for Kids and Adults Natural Sensitive Skin Treatment Itch Cream Calendula Ointment Dry Skin Balm Fragrance Free Oras Amazing Herbal 4 oz
Ora's Amazing Herbal$27.964.3★6,273 rev
Newest
by launch date
Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe
Erbaid$6.9539 rev
Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies
Erbaid$9.04100 rev
Organic Botanicals Pure Organic Calendula Salve Healing Balm - Calendula Cream Healing Hand Salve Ointment from Local Organic Calendula Flowers Calendula Gel Eczema Ointment Certified Organic 2 Oz
Organic Botanicals$27.8534 rev
Epifany True 100% Natural Calendula Salve 2oz | Dry Skin Soothing Balm Eczema Cream Rashes Bruises Bug Bite Itch Relief | Organic Calendula Organic Beeswax
Epifany True$17.87115 rev
Calendula Salve for Smooth Happy Skin | Organic Non-GMO Small-Batch Herbal Balm | Family Made in WV | 2 oz Jar
generic$14.49182 rev
Trending
90-day click momentumCalendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe
Erbaid$6.954.6★
Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies
Erbaid$9.044.4★
MJs Herbals Herbal Skin Care Ointment & Organic Moisturizing Balm for Everyday Skin Use Versatile Skin Nourishment & Everyday Care - Calendula Salve 4 oz
MJ's Herbals$29.804.5★
Badger Baby Balm Organic Calendula Cream Soothes Diaper Rash Cradle Cap & Dry Skin 100% Organic Baby Cream Pediatrician Tested & Long Lasting 2 oz Tin
Badger$11.394.7★
Oras Amazing Herbal Natural Tattoo Salve Tattoo Aftercare Balm for New & Old Inked Skin Moisturizing & Itch Soothing Cream Petroleum Free & Color Restoring Tattoo Ointment 4oz USA made
Ora's Amazing Herbal$28.514.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 7.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Love the smell”
“Very moisturizing”
“Good on skin irritation”
“My skin still felt soft”
“highly recommend it as a must-have for skin care”
“The price is great”
“Very effective”
“The simple ingredients makes me love it more”
“Absorbs well”
What buyers complain about
“It did not work on a recent rash I developed”
“Slight smell not my favorite”
“thought it was a little greasy”
“Changed ingredients”
“this did not work at all”
“The product received is not the one advertised”
“it is thick”
“And they are often dry”
“it slowly started breaking down my skin barrier on my face which caused me to develop perioral dermatitis around my mouth area”
“I wish it came in gallon size”