calendula oil
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Price range
Great$7.76–$49.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good723.26avg incumbent reviews — the moat a new listing must climb
Market size
Good$321K$321K/yr · 244K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
46
Top-5 brand share
56%
Open market
37%
- Herb Pharm13%
- Pranarom12%
- Gya Labs12%
- Essential Delights10%
- Liquid Gold Inc9%
- LOTUSJOY7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herb Pharm Certified Organic Calendula Oil 1 Oz
Herb Pharm$12.694.7★1,908 rev
Pranarom - USDA Certified Organic French Calendula Virgin Plant Oil - 2 fl oz Glass Bottle - Gentle Soothing Oil for Sensitive Skin Moisturizer
Pranarom$13.794.6★314 rev
Gya Labs Calendula Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage
Gya Labs$13.734.5★3,249 rev
Calendula Oil - Premium Carrier Oil | Nourishing for Skin Face Body Hair Revitalization | Hydrating Vegan & Cruelty-Free 16 Fl Oz
Essential Delights$34.634.5★203 rev
LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)
LOTUSJOY$12.964.4★31 rev
Newest
by launch date
DAMUSI Calendula Essential Oil for Face & Body Face Moisturizer Essential Oils for Women Nourish and Deeply Moisturize Dry Skin Natural Massage Oils for Face Body Nails Hair Care 1 Fl Oz
DAMUSI$7.951 rev
LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)
LOTUSJOY$12.9631 rev
Bmrewax Calendula Oil - 100% Natural Calendula Oil for Anti-Aging Moisturizing Wrinkle Reduction & Skin Firming - for Hair Skin Face Scalp & Body Massage (1 Fl Oz)
Bmrewax$12.8930 rev
UNSULLIED Calendula Oil
UN·SUL·LIED$24.9910 rev
GM Gumili Calendula Essential Oil 1 Oz Home Fragrance Oil for Perfume Soaps Candle Making Dryer Balls Diffusers
gm gumili$7.8388 rev
Trending
90-day click momentumDAMUSI Calendula Essential Oil for Face & Body Face Moisturizer Essential Oils for Women Nourish and Deeply Moisturize Dry Skin Natural Massage Oils for Face Body Nails Hair Care 1 Fl Oz
DAMUSI$7.955.0★
LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)
LOTUSJOY$12.964.4★
Natures Brands Organic Calendula Carrier Oil by Herbal Choice Mari (2 Fl Oz Bottle) - No Toxic Synthetic Chemicals
Nature's Brands$11.294.6★
Botanical Beauty CALENDULA OIL Egyptian Calendula Officinalis Marigold Oil Pure Natural for FACE SKIN BODY HAIR NAILS 0.5 Fl.oz.- 15 ml Skin Moisturizer Oil
Botanical Beauty$12.984.6★
Wild & Organic Calendula Flowers Supplement - Antioxidant Immune & Skin Support - Add to Tea Extract Drops - Calendula Herb Tincture - Vegan Alcohol & Sugar-Free - 4 fl oz
Wild & Organic$23.424.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality & the pump is a great addition”
“pleasant scent”
“Works great for dry baby skin”
“It never irritates his skin”
“As advertised”
“A very nice oil to add to your favorite skin care products or use directly”
“It's a great carrier oil”
“has clean ingredients”
“good for basic skincare”
“Best for the value”
What buyers complain about
“LEAKING”
“There is no Calendula scent”
“FALSE ADVERTISING, NOT ESSENTIAL OIL”
“Very expensive and then not even an eye dropper bottle to measure/dispense”
“that's not healthy to put on the skin for a long period because it's a corticosteroid”
“Very expensive and then not even an eye dropper bottle to measure/dispense”
“Now I am allergic to olive oil so it was very difficult to find calendula with a non-olive oil carrier”
“Its very oily”
“it's absolutely a scam”