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caffeine pills

Launch it62/100

caffeine pills clears our launch bar: a $3.0M/yr market growing +114.0% with returns at 0.0%.

Market/yr

$3.0M

Growth (1y)

+114.0%

Products

23

Brands

14

was 15 a year ago

Sellers

65

Price range

$4.55–$28.42

Returns

0.0%

Rating

4.4★

62/100

Launch it

Scored 62/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
54
×0.30
Growth
67
×0.30
Competition
56
×0.20
Quality gap
47
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +114.0% year over year.
44K22KPrime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

50%Nutricost
  • Nutricost50%
  • ProLab10%
  • Vivarin6%
  • The Genius Brand5%
  • SmarterVitamins4%
  • Jet-Alert4%
  • Other (8 brands)20%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 65 sellers compete here.

Brands

14 falling

was 15 a year ago

Sellers

65

Top 5 brand share

76%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Nutricost Caffeine Pills 100mg Per Serving 250 CapsulesNutricost Caffeine Pills 100mg Per Serving 250 Capsules
Nutricost$11.994.5★8,12122%flat
2
Nutricost Caffeine Pills 200mg Per Serving (500 Caps)Nutricost Caffeine Pills 200mg Per Serving (500 Caps)
Nutricost$17.654.5★17,83315%falling
3
ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)
ProLab$12.894.5★14,5415%rising
4
Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten FreeNutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free
Nutricost$13.864.5★2,3965%falling
5
Nutricost Caffeine Pills 200mg Per Serving (250 Caps)Nutricost Caffeine Pills 200mg Per Serving (250 Caps)
Nutricost$13.864.5★17,8335%rising
6
Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance BoosterGenius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster
The Genius Brand$15.084.3★7,5535%flat
7
ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)
ProLab$8.744.5★14,5415%falling
8
SmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid SoftgelsSmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid Softgels
SmarterVitamins$28.424.3★11,3414%flat
9
Jet-Alert 100 MG Each Caffeine Tab 120 CountJet-Alert 100 MG Each Caffeine Tab 120 Count
Jet-Alert$5.964.6★3,9624%rising
10
Vitamatic Caffeine Pills 200mg per Serving 250 Vegetarian TabletsVitamatic Caffeine Pills 200mg per Serving 250 Vegetarian Tablets
Vitamatic$9.674.6★3953%rising
11
BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)
BulkSupplements$17.924.4★2,4493%falling
12
Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 CountVivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count
Vivarin$9.754.3★2763%rising
13
Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid SoftgelsSports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels
Sports Research$21.884.5★3,5503%falling
14
Beast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout SupplementBeast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout Supplement
Want A Bump$24.924.0★6463%rising
15
Natures Truth Caffeine Pills | 220mg | 120 Count | With Green Tea Extract | Vegan Non-GMO & Gluten Free SupplementNatures Truth Caffeine Pills | 220mg | 120 Count | With Green Tea Extract | Vegan Non-GMO & Gluten Free Supplement
Nature's Truth$8.384.3★7672%falling

Product shelf

All 23 tracked products in this niche.

Nutricost Caffeine Pills 100mg Per Serving 250 Capsules

Nutricost Caffeine Pills 100mg Per Serving 250 Capsules

Nutricost

$11.994.5★8,121 reviews

Nutricost Caffeine Pills 200mg Per Serving (500 Caps)

Nutricost Caffeine Pills 200mg Per Serving (500 Caps)

Nutricost

$17.654.5★17,833 reviews

ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)

ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)

ProLab

$12.894.5★14,541 reviews

Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free

Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free

Nutricost

$13.864.5★2,396 reviews

Nutricost Caffeine Pills 200mg Per Serving (250 Caps)

Nutricost Caffeine Pills 200mg Per Serving (250 Caps)

Nutricost

$13.864.5★17,833 reviews

Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster

Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster

The Genius Brand

$15.084.3★7,553 reviews

ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)

ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)

ProLab

$8.744.5★14,541 reviews

SmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid Softgels

SmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid Softgels

SmarterVitamins

$28.424.3★11,341 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Energy Level16%

“Lots of energy”

Caffeine Content10%

“Best Caffeine Solution”

Quality-Overall9%

“Their quality has been consistent”

Value For Money9%

“Great Value”

Focus Enhancement6%

“I am able to focus”

Sleep Quality6%

“Helps manage my sleep disorder”

Efficiency6%

“Effective”

Advertised Vs Actual Product5%

“Accurate description”

Ease Of Use3%

“handy to have”

Dosage3%

“gives me a precise dose”

What buyers complain about

Functionality-Overall14%

“Not effective”

Energy Level10%

“Does not give You Energy”

Sleep Quality8%

“We got no sleep”

Dosage7%

“High dose though”

Side Effects6%

“these gave me an awful headache”

Taste-Overall5%

“There is no real taste”

Value For Money5%

“Waste of money”

Quality-Overall2%

“Don't listen to any good reviews”

Acid Regulator/Stomach Ache Relief2%

“terrible stomach pain”

Ingredients-Overall2%

“Did some ingredients change”

Top return reasons

  • Functionality-Overall41%
  • Advertised Vs Actual Product21%
  • Smell6%
  • Vegan/Organic6%
  • Joint Pain6%
  • Heart Health6%
  • Value For Money6%
  • Dosage6%
  • Side Effects3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.