cafe latte protein shake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$21.52avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Good$10.64–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$161K$161K/yr · 81K searches
Review moat
Okay3,553.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
42
Top-5 brand share
100%
Open market
0%
- Atkins65%
- Ensure29%
- Premier Protein6%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Atkins Mocha Latte Iced Coffee Flavored Protein Shake High Protein Low Glycemic Low Carb and Low Sugar Shakes Keto-Friendly 12 Pack
Atkins$18.934.7★5,325 rev
Ensure Max Protein Cafe Mocha Nutrition Shake | 30g Protein 1g Sugar 4g Fiber Blend | 12 Pack
Ensure$26.574.5★7,681 rev
Atkins Caf Caramel Iced Coffee Flavored Protein Shake High Protein Shake Low Glycemic Low Carb and Low Sugar Keto Friendly Gluten Free 12 Count
Atkins$18.994.7★4,695 rev
Atkins Iced Coffee Vanilla Latte Protein Shake Coffee and Vanilla Flavored 15g Protein 4g Net Carbs 1g Sugar Low Carb Keto Friendly High Protein Shake 12 Pack (11 fl. oz each)
Atkins$23.454.6★4,964 rev
Atkins Strong High Protein Shake Caf Latte Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Sugar Coffee Protein Shake Keto Friendly 12 Count
Atkins$23.414.5★363 rev
Newest
by launch date
Atkins Coffee Lovers Protein Shake Variety Pack Mocha Latte Caf Caramel and Caf au Lait Flavored Protein Shakes 15g Protein 3g Fiber GLP-1 Friendly 12 Count
Atkins$20.26171 rev
Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.07524 rev
Atkins Strong High Protein Shake Caf Latte Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Sugar Coffee Protein Shake Keto Friendly 12 Count
Atkins$23.41363 rev
Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.505,439 rev
Atkins Mocha Latte Iced Coffee Flavored Protein Shake High Protein Low Glycemic Low Carb and Low Sugar Shakes Keto-Friendly 12 Pack
Atkins$18.935,325 rev
Trending
90-day click momentumAtkins Coffee Lovers Protein Shake Variety Pack Mocha Latte Caf Caramel and Caf au Lait Flavored Protein Shakes 15g Protein 3g Fiber GLP-1 Friendly 12 Count
Atkins$20.264.6★
Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.074.5★
Atkins Iced Coffee Vanilla Latte Protein Shake Coffee and Vanilla Flavored 15g Protein 4g Net Carbs 1g Sugar Low Carb Keto Friendly High Protein Shake 12 Pack (11 fl. oz each)
Atkins$23.454.6★
Ensure Max Protein Cafe Mocha Nutrition Shake | 30g Protein 1g Sugar 4g Fiber Blend | 12 Pack
Ensure$26.574.5★
Atkins Caf Caramel Iced Coffee Flavored Protein Shake High Protein Shake Low Glycemic Low Carb and Low Sugar Keto Friendly Gluten Free 12 Count
Atkins$18.994.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 6.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth taste”
“This provides a very good amount of protein”
“Decent flavors”
“Excellent Product”
“Can't beat this price”
“I get a good amount of caffeine from my entire cup”
“As advertised”
“It is not too sweet”
“easy to take with me”
“Great for energy”
What buyers complain about
“Doesnt taste right”
“Didn't like the flavor”
“Not for me too sweet”
“Ive trad it is not good for our health”
“A little pricey”
“It's just a little thicker than an iced coffee”
“Leaks”
“It starts with an artificial aroma when you take the lid off”
“Garbage”
“Bitter”