butt wipes for women
Skip itA deep review moat (56,367 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Price range
Good$4.57–$38.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$401K$401K/yr · 154K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Review moat
Bad56,366.65avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
170
Top-5 brand share
97%
Open market
2%
- goodwipes60%
- BOOTY WIPES28%
- Cottonelle6%
- Amazon Basics2%
- Burt's Bees2%
- Charmin2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)
goodwipes$25.384.8★5,088 rev
goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)
goodwipes$15.644.8★5,088 rev
BOOTY WIPES Flushable Wipes Women - 320 Total Count (4 Packs of 80) Wet Wipes for Adults - pH Balanced Feminine Wipes with Aloe and Vitamin E - Gentle Cleansing Female Toilet Wipes for Sensitive Skin
BOOTY WIPES$30.004.5★14,217 rev
BOOTY WIPES Flushable Wipes for Women - 80-Count Wet Wipes for Adults - pH-Balanced Feminine Wet Tissue with Vitamin E and Aloe - Gentle Feminine Hygiene Body Cleansing Cloth - No Fragrance Large
BOOTY WIPES$10.484.5★14,217 rev
goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)
goodwipes$9.874.8★2,746 rev
Newest
by launch date
goodwipes Flushable Wipes Bulk Pack Rosewater Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)
goodwipes$34.145,088 rev
goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)
goodwipes$15.645,088 rev
goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)
goodwipes$25.385,088 rev
goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)
goodwipes$9.872,746 rev
Booty Wipes - Flushable Wipes for Men - Aloe Vera and Vitamin E - Non-Woven - 640 Count Pack of 8-5.9 x 7.5 Inch - Alcohol Free - Fragrance Free - pH Balanced - Durable and Gentle Toilet Wipes
BOOTY WIPES$38.916,994 rev
Trending
90-day click momentum
goodwipes Flushable Butt Wipes Made w/Soothing Botanicals & Aloe Soft & Gentle Wet Wipe Dispenser for Home Use Septic & Sewer Safe Largest Adult Toilet Wipes Rosewater 300 count (6 packs)
goodwipes$37.514.1★
Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary
Cottonelle$7.734.7★
BOOTY WIPES 80 Flushable Wipes for Men and Women - Wipes for Adults Infused with Vitamin E and Aloe - Extra-Large Moist Towelettes - pH Balanced for Sensitive Skin - Suitable for Bathroom and Travel
BOOTY WIPES$8.104.4★
goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)
goodwipes$15.644.8★
Booty Wipes - Flushable Wipes for Men - Aloe Vera and Vitamin E - Non-Woven - 640 Count Pack of 8-5.9 x 7.5 Inch - Alcohol Free - Fragrance Free - pH Balanced - Durable and Gentle Toilet Wipes
BOOTY WIPES$38.914.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy clean up”
“Fresh scent”
“Best quality”
“They are affordable”
“Cleans skin”
“Gentle on skin”
“Ease of use”
“As advertised”
“the perfect size”
“Stays moist”
What buyers complain about
“Pack is small”
“Dont clean well”
“Not as thick as Id like”
“Wipes are barely moist”
“Awful smell”
“Unfortunately, the quality isnt great and it tears easily”
“Not easy to use”
“Irritated my skin”
“Not worth it”
“Not Very Durable”