burts bees cough drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,461.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.00avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$25K$25K/yr · 18K searches
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.58–$12.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
563
Top-5 brand share
100%
Open market
0%
- Beekeeper's Naturals84%
- Wedderspoon7%
- Manuka Doctor5%
- GMA4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★3,281 rev
Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.384.4★872 rev
Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat
Wedderspoon$9.084.5★20,259 rev
Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis - by Beekeepers Naturals - Throat Soothing Lozenges 14 Ct
Beekeeper's Naturals$6.584.5★3,281 rev
Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct
Beekeeper's Naturals$6.774.5★937 rev
Newest
by launch date
Propolis Eucalyptus & Manuka Honey Lozenges 50g
GMA$6.990 rev
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.703,281 rev
Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.38872 rev
Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat
Manuka Doctor$12.532,601 rev
Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct
Beekeeper's Naturals$6.77937 rev
Trending
90-day click momentumBeekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.384.4★
Propolis Eucalyptus & Manuka Honey Lozenges 50g
GMA$6.990.0★
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★
Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat
Manuka Doctor$12.534.6★
Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat
Wedderspoon$9.084.5★
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -44.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely Delicious”
“Soothes cough”
“mild flavor”
“Best product in the market”
“actually calming, these are a great pick”
“Very sweet”
“Decent price”
“health benefits”
“Healthy and natural option”
“These drops are incredibly effective at the first sign of a tickle or during dry”
What buyers complain about
“not tasty”
“Not worth it”
“Abnormally sweet yak”
“does not help with coughs at all”
“I felt like it dried my mouth out”
“I've always had an itchy throat when I consume honey”
“Did not work”
“The lozenges are now like a hard candy which I do not like”
“Has an awful flavor”
“Very deceiving and unhealthy product and ad”