Skip to content

burts bees baby wash

Skip it39/100

a small market ($245K/yr) — burts bees baby wash doesn't clear our bar today.

Market/yr

$245K

Growth (1y)

+91.7%

Products

13

Brands

2

was 3 a year ago

Sellers

579

Price range

$7.80–$27.09

Returns

0.6%

Rating

4.6★

39/100

Skip it

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
12
×0.30
Growth
63
×0.30
Competition
19
×0.20
Quality gap
32
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +91.7% year over year.
5K2KHoliday '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 1.7×

Competition

97%Burt's Bees
  • Burt's Bees97%
  • Burt's Bees Baby3%
  • Other0%

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 579 sellers compete here.

Brands

2 falling

was 3 a year ago

Sellers

579

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
7Burt's Bees$9.134.5★5024%falling

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Smell18%

“smells nice, natural”

Allergies14%

“Good for eczema”

Moist/Dry6%

“Good skin moistener”

Soft Feel6%

“Skin is very smooth”

Value For Money3%

“this pouch is good value buy”

Cleansing3%

“cleans up any red patches in a couple of days”

Ease Of Cleaning2%

“Gentle cleaning, good product”

Durability2%

“It lasts forever”

Ease Of Use2%

“easy to use”

What buyers complain about

Smell26%

“it smells different”

Allergies11%

“it stings my skin”

Value For Money9%

“expensive”

Adhesion/Stickiness6%

“This feels a little weird-sticky- going on”

Sensitivity-Overall5%

“they have sensitive skin”

Texture/Consistency-Overall5%

“Sticky mess”

Leak-Proof5%

“The container leaked”

Functionality-Overall5%

“They didn't work”

Dilute/Watery2%

“wash is watery”

Moist/Dry2%

“The product did not hydrate at all it just made my baby cheeks more red and irritated”

Top return reasons

  • Leak-Proof36%
  • Smell16%
  • Motor Power11%
  • Advertised Vs Actual Product6%
  • Product Condition4%
  • Ingredients-Overall3%
  • Value For Money3%
  • Moist/Dry3%
  • Functionality-Overall3%
  • Size-Overall2%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.