bursitis
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.03avg listing price — sweet spot $15–$100
Price range
Incredible$15.40–$46.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 30K searches
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad58,993avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Open market
0%
- Penetrex100%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Penetrex Roll-On Gel 3 Oz.
Penetrex$17.254.3★98,303 rev
Penetrex Roll-On Gel 3 Oz. (Pack of 2)
Penetrex$32.314.3★98,303 rev
Penetrex Roll-on Gel with Arnica Vitamin B6 & MSM (2.5 Oz.)
Penetrex$15.403.9★3 rev
Penetrex Advanced Joint & Muscle Pain Relief Cream 2 Oz - Natural Menthol 5% External Analgesic with A Blend of Antioxidants: Arnica Peppermint Oil & Vitamin C
Penetrex$18.584.2★53 rev
Penetrex Roll-On Gel 3 Oz. (Pack of 3)
Penetrex$46.614.3★98,303 rev
Newest
by launch datePenetrex Roll-on Gel with Arnica Vitamin B6 & MSM (2.5 Oz.)
Penetrex$15.403 rev
Penetrex Advanced Joint & Muscle Pain Relief Cream 2 Oz - Natural Menthol 5% External Analgesic with A Blend of Antioxidants: Arnica Peppermint Oil & Vitamin C
Penetrex$18.5853 rev
Penetrex Roll-On Gel 3 Oz. (Pack of 2)
Penetrex$32.3198,303 rev
Penetrex Roll-On Gel 3 Oz. (Pack of 3)
Penetrex$46.6198,303 rev
Penetrex Roll-On Gel 3 Oz.
Penetrex$17.2598,303 rev
Trending
90-day click momentumPenetrex Roll-on Gel with Arnica Vitamin B6 & MSM (2.5 Oz.)
Penetrex$15.403.9★
Penetrex Advanced Joint & Muscle Pain Relief Cream 2 Oz - Natural Menthol 5% External Analgesic with A Blend of Antioxidants: Arnica Peppermint Oil & Vitamin C
Penetrex$18.584.2★
Penetrex Roll-On Gel 3 Oz. (Pack of 2)
Penetrex$32.314.3★
Penetrex Roll-On Gel 3 Oz. (Pack of 3)
Penetrex$46.614.3★
Penetrex Roll-On Gel 3 Oz.
Penetrex$17.254.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“is effective too”
“Very good for achy joints”
“The scent is light and clean”
“Great for muscle ache”
“great reviews”
“absorbs well”
“Arnica oil in a convenient non messy application”
“Long lasting and easy to apply”
“It did the job”
“It is a very comforting feeling”
What buyers complain about
“still no relief”
“Doesn't Work”
“The price is slightly higher”
“Struggle to open”
“Leaking product”
“Personally I did not like Penetrex because it didnt take my knee pain away”
“It dosn work”
“The original has a faint smell too”
“Not very effective”
“my grip isnt as strong as it once was”