bulk tampons individually wrapped
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 426K searches
Avg price
Good$12.68avg listing price — sweet spot $15–$100
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Price range
Okay$6.54–$20.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,862.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
83
Top-5 brand share
100%
Open market
0%
- Tampax90%
- Playtex10%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
Tampax$20.974.8★15,683 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 50 Count
Tampax$11.274.8★15,683 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count
Tampax$8.434.8★15,683 rev
Playtex Sport Tampons Regular Absorbency Fragrance-Free - 48ct | Regular Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense
Playtex$9.724.8★12,529 rev
Tampax Radiant Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary
Tampax$20.144.8★1,379 rev
Newest
by launch date
Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary
Tampax$8.84619 rev
Tampax Radiant Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary
Tampax$20.141,379 rev
Tampax Radiant Tampons for Women Multipack with LeakGuard Braid Regular/Super Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary
Tampax$19.413,738 rev
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
Tampax$20.9715,683 rev
Playtex Sport Tampons Regular Absorbency Fragrance-Free - 48ct | Regular Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense
Playtex$9.7212,529 rev
Trending
90-day click momentumTampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count
Tampax$8.434.8★
Tampax Radiant Tampons for Women Multipack with LeakGuard Braid Regular/Super Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary
Tampax$19.414.8★
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
Tampax$20.974.8★
Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary
Tampax$8.844.8★
Playtex Sport Tampons Regular Absorbency Fragrance-Free - 48ct | Regular Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense
Playtex$9.724.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best price”
“Tampa is a good brand”
“its very comfortable”
“easy to use”
“perfect as usual”
“prevents leaks”
“absorbent”
“Works great”
“Great fit”
“Application”
What buyers complain about
“100 pack is a better value tho”
“They burned me severely”
“Sizing is not accurate”
“Dont prevent leaks”
“It is not taste very good”
“They do not actually absorb”
“Unfortunately it all soaks into the string before soaking into the actual tampon”
“No pictures to show”
“Painful to remove”