bulk supplements protein powder
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$89.30avg listing price — sweet spot $15–$100
Market size
Good$501K$501K/yr · 151K searches
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Price range
Okay$36.59–$167.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,333.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
531
Top-5 brand share
97%
Open market
1%
- BulkSupplements42%
- Optimum Nutrition41%
- BSN8%
- Animal3%
- Ascent2%
- Nutricost1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$43.054.5★8,174 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate 10 Pound (Packaging May Vary)
Optimum Nutrition$122.144.7★29,541 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 9.98 lb 146 Servings
Optimum Nutrition$124.434.7★47,750 rev
BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.894.4★609 rev
BSN SYNTHA-6 Whey Protein Powder with Micellar Casein Chocolate Milk Protein Isolate Powder Chocolate Milkshake 97 Servings (Package May Vary)
BSN$103.904.6★10,029 rev
Newest
by launch date
Ascent 100% Whey Protein Powder - Post Workout Whey Protein Isolate Zero Artificial Flavors & Sweeteners Gluten Free 5.5g BCAA 2.6g Leucine Essential Amino Acids Chocolate Peanut Butter 2 lb
Ascent$44.241,602 rev
COLOSSAL LABS Muscle Whey Protein Flavored Protein Powder 25 000mg Amino Acids/Serving Cold Filtered(Packaging May Vary) (12 Pound (Bucket) Vanilla)
COLOSSAL LABS$135.35621 rev
Nutricost Whey Protein Powder Unflavored 5 pounds - from Whey Protein Concentrate
Nutricost$60.074,494 rev
Animal Whey Isolate Protein Powder - Loaded for Pre & Post Workout Muscle Builder and Recovery with Digestive Enzymes for Men & Women - 25g Protein Great Taste Low Sugar - Chocolate 10 lbs
Animal$127.701,270 rev
BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$57.50371 rev
Trending
90-day click momentum
Optimum Nutrition Gold Standard 100% Whey Protein Vanilla Ice Cream - 10 lbs
Optimum Nutrition$167.514.3★
BSN SYNTHA-6 Whey Protein Powder Micellar Casein Milk Protein Isolate Powder Vanilla Ice Cream 97 Servings (Package May Vary)
BSN$103.924.7★
Ascent 100% Whey Protein Powder - Post Workout Whey Protein Isolate Zero Artificial Flavors & Sweeteners Gluten Free 5.5g BCAA 2.6g Leucine Essential Amino Acids Chocolate Peanut Butter 2 lb
Ascent$44.244.7★
COLOSSAL LABS Muscle Whey Protein Flavored Protein Powder 25 000mg Amino Acids/Serving Cold Filtered(Packaging May Vary) (12 Pound (Bucket) Vanilla)
COLOSSAL LABS$135.354.3★
BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.894.4★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +29.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tasting protein”
“tastes absolutely divine”
“Good deal”
“Good flavor”
“The best thing I like is it is easy to dissolve”
“it is very high quality with a zipper seal”
“This blends in well”
“Good clean ingredients”
“in practice it has done exactly what I hoped”
“simple it is”
What buyers complain about
“The taste was completely different”
“Over priced”
“The flavor is very artificial”
“Less protein”
“This product is misleading”
“Powder didnt dissolve properly”
“the aroma when opening the container has a chemical component to it”
“Horrible quality control”
“If you want a pure one-ingredient whey isolate do not buy this”
“Cannot use artificial sweetener”