bulk ice packs
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$33.30avg listing price — sweet spot $15–$100
Price range
Great$11.15–$65.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,745.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 25K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
35
Top-5 brand share
69%
Open market
27%
- AllSett Health22%
- Urgent First Aid19%
- Everlasting Ice RX15%
- General Medi7%
- TrelaCo6%
- Polar Tech4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Case of 125 Instant Cold Packs 5 x 6 (4 x 5 Cold Area) - Disposable Cold Compresses - No pre-Chilling Required for Quick Effective First aid Treatment & Relief of Aches Pains Bumps & Bruises
Urgent First Aid$59.384.5★496 rev
50 Pack - Instant Cold Packs - Instant Ice Packs for Injuries | Disposable Cold Compress Ice Pack for Pain Relief Swelling Inflammation Sprains Toothache - Cold Pack for Athletes
Everlasting Ice RX$33.534.4★1,877 rev
100 Pack Instant Cold Pack - Disposable Instant Ice Packs for Injuries Cold Compress Ice Pack for Pain Relief Swelling 6 x 4.5 in
AllSett Health$60.244.4★2,193 rev
50 Pack Instant Ice Cold Pack (6 x 4.5) - Disposable Instant Ice Packs for Injuries | Cold Compress Ice Pack for Pain Relief
AllSett Health$33.104.4★2,193 rev
Polar Tech | IB 6 | ICE-BRIX & XTREME BRIX Cold Packs | 6 oz 6 x 4 x 3/4 (Case of 48)
Polar Tech$17.444.6★2,179 rev
Newest
by launch date
LUMORY 50 Pack Instant Ice Packs 4x6 Ice Packs for Injuries Disposable Ice Pack for Toothache Headache and Swelling for Athletes and Outdoor Activities
LUMORY$29.7945 rev
50 Instant Cold Pack Large Size 7.5 x 4.5 Inches Value Pack Ready to use Ice Packs for Injury & Pain Relief (50 per Pk)
Affordtex$30.73761 rev
AUZPFRUM Ice Packs for Shipping | 24+ Hour Long Lasting Cold Dry Ice Pack for Coolers | 10 Sheets - 160 Cells | Paquete de Hielo Seco para Envo | Soak for 25-35 Minutes - Expand - Dry - Frozen
AUZPFRUM$19.5139 rev
Healthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler
Healthy Packers$23.413,775 rev
Big 25 Packs(6.7x4.1) Instant Cold Packs -Instant Ice Packs for Injuries | Disposable Cold Compress Ice Pack for Pain Relief Swelling Inflammation Sprains Toothache - Cold Pack for Athletes
Tempk$16.19198 rev
Trending
90-day click momentumLUMORY 50 Pack Instant Ice Packs 4x6 Ice Packs for Injuries Disposable Ice Pack for Toothache Headache and Swelling for Athletes and Outdoor Activities
LUMORY$29.793.6★
AUZPFRUM Ice Packs for Shipping | 24+ Hour Long Lasting Cold Dry Ice Pack for Coolers | 10 Sheets - 160 Cells | Paquete de Hielo Seco para Envo | Soak for 25-35 Minutes - Expand - Dry - Frozen
AUZPFRUM$19.513.6★
Healthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler
Healthy Packers$23.414.7★
Big 25 Packs(6.7x4.1) Instant Cold Packs -Instant Ice Packs for Injuries | Disposable Cold Compress Ice Pack for Pain Relief Swelling Inflammation Sprains Toothache - Cold Pack for Athletes
Tempk$16.193.6★
Reusable Ice Packs for Injuries 20 Pack Round Ice Packs for Face Gel Ice Pads Small Hot Cold Compress Ice Bag for Eyes After Surgery Face Wisdom Teeth Breast Surgery
GGSTDDUP$12.824.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Totally comes in handy”
“excellent product”
“very useful and ladt about 10 minutes of cold”
“Described accurately”
“Perfect size”
“remain cool which it still nice”
“Works perfectly”
“Great for on the go”
“Doesn't leak”
What buyers complain about
“dont stay cold”
“They are prone to breaking”
“Theses cold packs are very small”
“Completely Not User Friendly”
“I was charged $25.50 on my bank account not $19.92”
“Unfortunately, I was disappointed with the performance”
“They leaked and exploded everywhere”
“Can't activate”
“Doesnt get cold enough”
“nothing cold enough for relief of anything”