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built puff bars protein coconut

Skip it43/100

a small market ($315K/yr) — built puff bars protein coconut doesn't clear our bar today.

Market/yr

$315K

Growth (1y)

+130.1%

Products

16

Brands

8

was 5 a year ago

Sellers

604

Price range

$4.45–$31.93

Returns

0.0%

Rating

4.6★

43/100

Skip it

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
16
×0.30
Growth
69
×0.30
Competition
26
×0.20
Quality gap
29
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 95 weeks — +130.1% year over year.
5K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Sep '24Dec '24Apr '25Jul '25Nov '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Competition

28%Built Bar
  • Built Bar28%
  • KIND25%
  • Atkins14%
  • ALOHA14%
  • TRUBAR13%
  • IQBAR3%
  • Other (2 brands)3%

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 604 sellers compete here.

Brands

8 rising

was 5 a year ago

Sellers

604

Top 5 brand share

94%

#ProductBrandPriceRatingReviewsClick shareTrend
1Built Bar$28.004.6★3,00124%falling

Product shelf

All 16 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Delicious and fresh”

Nutritional Content18%

“Good amount of protein”

Flavor13%

“Best flavor”

Texture/Consistency-Overall4%

“Interesting texture”

Sweetness4%

“with a nice balance of sweetness without being overly strong”

Quality-Overall3%

“Great variety”

Value For Money2%

“Great value”

Health Benefits-Overall2%

“Healthy Snacks bars”

Ease Of Chewing/Swallowing1%

“Easy to chew”

Size-Overall1%

“Perfect size”

What buyers complain about

Taste-Overall13%

“Tastes like Im eating chemicals”

Value For Money8%

“High price”

Texture/Consistency-Overall7%

“the texture is grainy”

Flavor6%

“The flavor is pretty flat”

Nutritional Content5%

“cant be healthy”

Storage Temperature5%

“Arrived melted”

Ease Of Chewing/Swallowing3%

“You cant even swallow them they are soooo bad”

Sweetness3%

“Just cloyingly sweet”

Size-Overall2%

“The bars are extremely small”

Stale/Rotten/Spoiled2%

“Stale”

Top return reasons

  • Taste-Overall22%
  • Flavor21%
  • Value For Money10%
  • Nutritional Content9%
  • Size-Overall7%
  • Advertised Vs Actual Product6%
  • Ease Of Chewing/Swallowing4%
  • Stale/Rotten/Spoiled3%
  • Quality-Overall2%
  • Product Condition2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.