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built puff bars protein

Skip it50/100

a concentrated shelf (top 5 take 90% of clicks) — built puff bars protein doesn't clear our bar today.

Market/yr

$5.6M

Growth (1y)

+58.2%

Products

8

Brands

1

was 8 a year ago

Sellers

24

Price range

$26.14–$28.51

Returns

0.0%

Rating

4.5★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
66
×0.30
Growth
52
×0.30
Competition
0
×0.20
Quality gap
40
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 66 weeks — +58.2% year over year.
292K146KPrime Day '25Spike '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.8×

Competition

100%Built Bar
  • Built Bar100%
  • Other0%

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 24 sellers compete here.

Brands

1 falling

was 8 a year ago

Sellers

24

Top 5 brand share

100%

Product shelf

All 8 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Delicious and fresh”

Nutritional Content21%

“High protein”

Flavor13%

“the flavor variety was good”

Texture/Consistency-Overall4%

“Interesting texture”

Sweetness3%

“with a nice balance of sweetness without being overly strong”

Quality-Overall3%

“Excellent Product”

Value For Money2%

“Decent price”

Sour2%

“I love super sour”

Ease Of Chewing/Swallowing2%

“It's satisfying to chew”

Health Benefits-Overall1%

“A healthy treat thats good for you”

What buyers complain about

Taste-Overall13%

“Bad After Taste”

Flavor9%

“The flavor is pretty flat”

Value For Money8%

“High price”

Texture/Consistency-Overall8%

“weird texture”

Storage Temperature7%

“Arrived melted”

Nutritional Content6%

“No fiber”

Sour4%

“Sour Built are awful”

Ease Of Chewing/Swallowing3%

“Very chewy though”

Sweetness3%

“Too sweet”

Size-Overall1%

“They are small”

Top return reasons

  • Taste-Overall40%
  • Storage Temperature13%
  • Powdered/Crumbled13%
  • Smell7%
  • Texture/Consistency-Overall7%
  • Ease Of Chewing/Swallowing7%
  • Flavor7%
  • Stale/Rotten/Spoiled7%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.