bug spray kids
Launch itA $1.7M/yr market growing +375.3% this quarter with returns at 0.6% — clears our launch bar.
Growth
Incredible+375.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 1.1M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Price range
Okay$4.04–$22.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad6,493.41avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
605
Top-5 brand share
83%
Open market
12%
- OFF!42%
- Babyganics12%
- BUZZPATCH10%
- Cliganic10%
- Boogie8%
- BabyGanics5%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babyganics Insect Spray 2oz 1 pack Made with Plant and Essential Oils Packaging May Vary
Babyganics$5.534.5★14,714 rev
OFF! Kids Mosquito & Tick Repellent Spray Botanically Inspired Safe for Use On Kids 4 oz
OFF!$8.174.5★4,114 rev
NATPAT Buzz Patch Mosquito Patch Stickers for Kids - Plant Based Ingredients Non-Toxic - The Original All Natural Citronella Essential Oil Insect Patch DEET Free for Toddlers Kids (48 Pack)
BUZZPATCH$14.324.1★13,597 rev
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.264.6★1,269 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.494.7★2,690 rev
Newest
by launch date
BuggyBands 360 Pack Mosquito Stickers for Kids with 6 Pack Mosquito Bracelets Bug Stickers Natural DEET - Free Plant Ingredients Mosquito Patches for Outdoor Camping
BuggyBands$14.50353 rev
Hello Bello Mosquito Repellent Spritz Made with Lemongrass and Peppermint Oils 6.7oz Bottle
Hello Bello$8.45231 rev
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.261,269 rev
Ms. Pixies Mosquito Repellent for Kids DEET-Free Gentle Bug Spray for Childrens Skin & Outdoor Protection 3 oz (90mL)
Ms. Pixie's$10.86149 rev
OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz
OFF!$11.59424 rev
Trending
90-day click momentum
Cliganic Mosquito Repellent Bracelet Stickers Pack for Kids & Adults Multi Color Natural DEET-Free Essential Oil Infused 20 Bands with 30 Patches Citronella Scent
Cliganic$18.904.3★
Cliganic Mosquito Repellent Stickers for Kids & Adults (90 Pack) - Animal Patches Natural DEET-Free Essential Oil Infused Insect Repelling Garments
Cliganic$9.744.0★
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.264.6★
OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz
OFF!$11.594.6★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +375.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic insect repellent”
“Smells fresh”
“Great effective product”
“Works great for my son”
“As advertised”
“Easy to Use”
“They do adhere very well”
“Easy spray”
“Itch Relief”
“great value for money”
What buyers complain about
“Does not repel mosquitos”
“Doesn't work well”
“adhesive is terrible”
“Smells Bad”
“If anything, it made it all itch more”
“Waste of money”
“Falls off quickly”
“spilled over everything”
“Small”
“Too Oily”