bug spray for kids
Worth a lookShows demand growing +207.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+207.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Good$388K$388K/yr · 310K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Good$4.39–$25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.40avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,294.6avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
49
Top-5 brand share
75%
Open market
17%
- Babyganics23%
- Boogie16%
- OFF!14%
- BUZZPATCH13%
- Cliganic9%
- BabyGanics8%
- Open — no brand owns it (5 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babyganics Insect Spray 2oz 1 pack Made with Plant and Essential Oils Packaging May Vary
Babyganics$5.534.5★14,714 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.494.7★2,690 rev
NATPAT Buzz Patch Mosquito Patch Stickers for Kids - Plant Based Ingredients Non-Toxic - The Original All Natural Citronella Essential Oil Insect Patch DEET Free for Toddlers Kids (48 Pack)
BUZZPATCH$14.324.1★13,597 rev
Dr. Talbots Mosquito Clips for Baby & Toddler with Naturally Inspired Ingredients Citronella & Lemongrass DEET Free 1 Pack (2 Clips)
Dr. Talbot's$4.394.4★867 rev
OFF! Kids Mosquito & Tick Repellent Spray Botanically Inspired Safe for Use On Kids 4 oz
OFF!$8.174.5★4,114 rev
Newest
by launch date
Hello Bello Mosquito Repellent Spritz Made with Lemongrass and Peppermint Oils 6.7oz Bottle
Hello Bello$8.45231 rev
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.261,269 rev
Ms. Pixies Baby & Toddler Mosquito Repellent DEET-Free Insect Repellent for Babies & Toddlers Gentle Outdoor Protection 6 oz
Ms. Pixie's$16.6262 rev
Ms. Pixies Baby & Toddler Mosquito Repellent DEET-Free Insect Repellent for Babies & Toddlers Gentle Outdoor Protection 3 oz
Ms. Pixie's$10.9862 rev
Quitch Mosquito Bite Relief Safari Animal Patches Bug Bite Anti Itch Cream Alternative for Kids and Baby Insect Bite Relief After Bite Relief Travel Essential for Summer Camp Cruise and Outdoors
quitch$9.52513 rev
Trending
90-day click momentum
NATPAT BuzzPatch Mosquito Patch Stickers for Kids - All Natural Plant Based Ingredients Non-Toxic DEET Free Citronella Insect Patches for Toddlers Babies Children (2 Pack 96 Units)
BUZZPATCH$25.514.1★
Cliganic Mosquito Repellent Stickers for Kids & Adults (90 Pack) - Animal Patches Natural DEET-Free Essential Oil Infused Insect Repelling Garments
Cliganic$9.744.0★
Ms. Pixies Baby & Toddler Mosquito Repellent DEET-Free Insect Repellent for Babies & Toddlers Gentle Outdoor Protection 3 oz
Ms. Pixie's$10.984.7★
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.264.6★
Quitch Mosquito Bite Itch Relief Patch After Bite Insect Bite Treatment Anti Itch Cream Alternative Insect Bite Relief Cruise Travel and Camping Essential for Kids
quitch$9.384.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +207.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps the mosquitos away”
“These are quite potent smelling”
“Great effective product”
“Easy to Use”
“As advertised”
“Theyre pretty effective”
“Takes the itch away”
“They do adhere very well”
“she isn't itchy anymore”
“Great value for price”
What buyers complain about
“Barely work”
“Doesn't repel mosquitoes”
“adhesive is terrible”
“Smells Bad”
“Red, irritated, itchy skin immediately”
“Falls off quickly”
“Waste of money”
“has leaked everywhere”
“Very very small bottle”
“but a bit oily even an hour later”