bug spray
Launch itA $7.2M/yr market growing +224.3% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$7.2M$7.2M/yr · 4.8M searches
Growth
Incredible+224.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Price range
Good$3.98–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,073.97avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
657
Top-5 brand share
89%
Open market
8%
- OFF!63%
- Repel17%
- Cliganic4%
- Murphy's Naturals3%
- Ortho2%
- Ben's2%
- Open — no brand owns it (9 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)
OFF!$11.724.6★41,242 rev
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★16,223 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz
OFF!$6.464.6★8,127 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★2,090 rev
OFF! Family Care Mosquito & Tick Repellent Aerosol Bug Spray Containing 15% DEET Smooth & Dry Bug Spray 4 Oz (Pack of 2)
OFF!$10.744.6★16,709 rev
Newest
by launch date
Mosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz
Qganics$12.35220 rev
Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack
Repel$17.038,922 rev
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.261,269 rev
OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz
OFF!$4.04839 rev
OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz
OFF!$11.59424 rev
Trending
90-day click momentumMosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz
Qganics$12.354.4★
Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)
ZEVO$35.034.6★
Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)
Ben's$17.974.3★
Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack
Repel$17.034.7★
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +224.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy pest control”
“Smells fresh”
“Good quality spray bottle”
“As advertised”
“Easy spray”
“Works great for my son”
“Great deal”
“Ease of use”
“It is strong”
“I love the size”
What buyers complain about
“Didnt work for mosquitoes”
“Did not work”
“Strong chemical smell”
“Leaks everywhere”
“it won't spray”
“Waste of money”
“TOO SMALL”
“doesnt last”
“Misleading”
“bad quality”