bug repellent stick
Worth a lookShows demand growing +246.1% this quarter, but a small market ($38K/yr) keeps it on the watch list.
Growth
Incredible+246.1%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.03–$20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,248.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 50K searches
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
70
Top-5 brand share
82%
Open market
15%
- Murphy's Naturals40%
- Badger21%
- WestKey Labs10%
- OFF!6%
- USKICH5%
- SC Johnson3%
- Open — no brand owns it (9 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz
Murphy's Naturals$9.174.4★5,868 rev
Murphys Naturals Mosquito Repellent Balm Stick Plant-Based Ingredients Travel-Pocket Size 0.5oz Each 3-Pack
Murphy's Naturals$17.134.4★1,450 rev
Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz
Badger$8.574.5★4,008 rev
WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use
WestKey Labs$11.794.4★158 rev
OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.664.7★1,549 rev
Newest
by launch date
Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick
Sunroot Naturals$17.3638 rev
Mosquito Repellent Balm Stick 6 Pack 0.4oz Each
USKICH$10.7654 rev
Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each
USKICH$9.8854 rev
WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use
WestKey Labs$11.79158 rev
OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.661,549 rev
Trending
90-day click momentumMosquito Repellent Balm Stick 6 Pack 0.4oz Each
USKICH$10.763.9★
Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick
Sunroot Naturals$17.364.3★
Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz
Badger$8.574.5★
Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each
USKICH$9.883.9★
Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz
Murphy's Naturals$9.174.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +246.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best Insect Repellent”
“No strange smell”
“There are so many good products in this world”
“Easy to apply”
“Was very effective”
“As advertised”
“its easy to carry around”
“Great for the price”
“The compact size”
“These sticks are excellent”
What buyers complain about
“Do not repel mosquitoes”
“Not Effective”
“Bad Smell”
“Super Small”
“Not worth the price”
“doesnt last as long as I though”
“Rash”
“Leaked”
“Absolutely garbage, it just doesnt work”
“didn't like the sticky feeling”