brown sugar protein powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$56.75avg listing price — sweet spot $15–$100
Market size
Great$974K$974K/yr · 404K searches
Price range
Good$27.28–$129.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,642.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
577
Top-5 brand share
96%
Open market
2%
- RAW58%
- Raw Organic Whey20%
- Optimum Nutrition14%
- NAKED3%
- Levels Nutrition2%
- Carlyle1%
- Open — no brand owns it (3 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$46.044.6★366 rev
Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb
Raw Organic Whey$86.534.5★4,802 rev
RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$52.754.6★80 rev
RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$50.364.5★233 rev
RAW Whey Isolate Protein Powder Dark Chocolate - 100% Grass-Fed Sports Nutrition Whey Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$43.174.5★484 rev
Newest
by launch dateRAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$52.7580 rev
RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$50.0148 rev
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate
Transparent Labs$59.571,682 rev
Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead
Carlyle$34.15452 rev
Trending
90-day click momentumRAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$52.754.6★
RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$50.014.3★
Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB
Levels Nutrition$40.374.5★
Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead
Carlyle$34.154.4★
RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$46.044.6★
Demand
Weekly Amazon search volume, last 35 weeks — -5.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome taste”
“Excellent protein powder”
“Best quality”
“the flavor is accurate”
“Blends perfectly”
“Pure ingredients”
“It mixes well”
“Good price”
“Product description was accurate”
“Best protein for vegetarians”
What buyers complain about
“Artificial aftertaste”
“price is a bit high”
“Does NOT mix well”
“The flavor tastes very artificial”
“I don't seem to use nutrition well from food”
“the stevia gives it a horrible taste”
“Doesn't Taste like Cinnamon & Overly Sweet”
“FALSE ADVERTISEMENT”
“doesnt mix in water at all”
“Many said it doesnt blend well”