breathe essential oil
Worth a lookShows low returns (0.4%), but soft demand (-34.7% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$22.68avg listing price — sweet spot $15–$100
Price range
Great$7.86–$77.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$566K$566K/yr · 358K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,359.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
45
Top-5 brand share
85%
Open market
12%
- doTERRA35%
- Nexon Botanics20%
- Maple Holistics14%
- Herbal Tea Therapy12%
- Nature's Truth4%
- AromaLYA4%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
doTERRA - Breathe Essential Oil Respiratory Blend - 15 ml
doTERRA$38.194.7★7,202 rev
Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics
Nexon Botanics$11.234.5★17,504 rev
Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (1 Fl Oz)
Maple Holistics$11.314.6★10,152 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply
Herbal Tea Therapy$38.804.1★1,588 rev
dTERRA Breathe Touch
doTERRA$27.244.7★1,764 rev
Newest
by launch date
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
Herbal Tea Therapy$39.4833 rev
Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home
AromaLYA$9.9455 rev
Breathe Essential Oil Set 3-Pack Aromatherapy Oils for Diffusers Massages & DIY Recipes Peppermint Eucalyptus & Breath Easy 100% Pure Natural & Undiluted (3 x 0.34 Fl Oz)
GuruNanda$8.2528 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply
Herbal Tea Therapy$38.801,588 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA
Herbal Tea Therapy$19.601,588 rev
Trending
90-day click momentumBreathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home
AromaLYA$9.944.3★
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
Herbal Tea Therapy$39.484.1★
Breathe Essential Oil Set 3-Pack Aromatherapy Oils for Diffusers Massages & DIY Recipes Peppermint Eucalyptus & Breath Easy 100% Pure Natural & Undiluted (3 x 0.34 Fl Oz)
GuruNanda$8.254.6★
Breathe Essential Oil Roll-On 10 ml - Pure Eucalyptus Peppermint & Rosemary Oils Blend Roller for Clear Breathing & Respiratory Support - Nexon Botanics
Nexon Botanics$8.684.4★
Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (4 Fl Oz)
Maple Holistics$29.014.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 7.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is fresh”
“Can breathe easier”
“easy purchase good product”
“Very good cough drops”
“it really helps with my sinus issues”
“Works well”
“it helps me get deeper sleep”
“Came as advertised”
“Taste is very palatable an minty”
“Worth every penny”
What buyers complain about
“Horrible smell”
“would have it it wasn't for Breathe”
“very pricey”
“Did Not Work”
“Allergies”
“There is nothing better than these cough drops for relief”
“it had very little effect”
“Not what it was subscribed to be”
“Not strong enough to refresh the room”
“It broke off on the first use”