bourbon gifts for women
Worth a lookShows low returns (0.4%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$24.43avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Great492.1avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.86–$131.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$54K$54K/yr · 53K searches
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
597
Top-5 brand share
94%
Open market
5%
- Calyan Wax Co.86%
- WOTYPU4%
- Woodford Reserve2%
- InnoBeta1%
- Oaksip1%
- Swag Brewery1%
- Open — no brand owns it (6 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calyan Wax Co. Seaside & Citrus 3 Wick Scented Candle - 43 Hour Burn - Luxury 3 Wick Soy Candles - Clean Soy Wax Candles - Long Lasting Large Glass Jar Candle for Home - 14.9oz
Calyan Wax Co.$29.204.4★382 rev
Calyan Wax Co. Evergreen & Eucalyptus 3 Wick Scented Candle - 43 Hour Burn - Luxury 3 Wick Soy Candles - Clean Soy Wax Candles - Long Lasting Large Glass Jar Candle for Home - 14.9oz
Calyan Wax Co.$32.314.4★382 rev
Calyan Wax Co. Mahogany & Cashmere 3 Wick Scented Candle - 30 Hour Burn - Luxury 3 Wick Soy Candles - Clean Soy Wax Candles - Long Lasting Large Glass Jar Candle for Home - 8oz
Calyan Wax Co.$18.774.2★62 rev
Calyan Wax Co. Evergreen & Eucalyptus Scented Candle - 75 Hour Burn - Luxury Clean Soy Wax Candles - Long Lasting Black Tumbler Jar Candle for Home - 10.2oz
Calyan Wax Co.$25.934.4★62 rev
Calyan Wax Co. Dignity Series Scented Candle Gift Set - 6 Scented Candles - 35 Hour Burn - Luxury Clean Soy Wax Candles - Long Lasting Colorful Ceramic Jar Candle for Home - 5.3oz
Calyan Wax Co.$65.874.7★52 rev
Newest
by launch date
KONSOM Bourbon Whiskey Makeup Cosmetic Bag Funny Gift for Women Bachelorette Bartender
KONSOM$9.939 rev
WOTYPU Bourbon Gifts Kitchen Bar Towels Gifts for Whiskey Lovers Dish Tea Towel Bourbon Lover Decorative Hand Towels for Kitchen Bar Cart Decor 16x24 Inch
WOTYPU$12.1046 rev
Calyan Wax Co. Magnolia/Honey - 8.8 Ounce Glass Tumbler Soy Candle 8.8 OZ
Calyan Wax Co.$13.170 rev
Calyan Wax Co. Everyday 3 Wick Scented Candle Gift Set - 4 Luxury Scented Candles - 43 Hour Burn - 3 Wick Clean Soy Wax Candles - Long Lasting Large Glass Jar Candle for Home - 14.9oz
Calyan Wax Co.$131.150 rev
Calyan Wax Co. Candle Glass Three Wick Velvet Amber 14.9 Ounce
Calyan Wax Co.$27.751 rev
Trending
90-day click momentumKONSOM Bourbon Whiskey Makeup Cosmetic Bag Funny Gift for Women Bachelorette Bartender
KONSOM$9.934.9★
Calyan Wax Co. Seaside & Citrus 2 Wick Scented Candle - 37 Hour Burn - Luxury Clean Soy Wax Candles - Long Lasting Large Glass Jar Candle for Home - 8.8oz
Calyan Wax Co.$19.583.8★
Calyan Wax Co. Magnolia/Honey - 8.8 Ounce Glass Tumbler Soy Candle 8.8 OZ
Calyan Wax Co.$13.170.0★
Grunt Style Bourbon Makes It Better Mens T-Shirt (XLarge Black)
Grunt Style$29.504.8★
Calyan Wax Co. Evergreen & Eucalyptus Room Spray - Clean Air Freshener - Natural Room Deodorizer - Air Freshener Spray for Home - 4 fl oz
Calyan Wax Co.$16.404.4★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -12.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome gift”
“Excellent product”
“Delicious calming scent”
“Much less expensive”
“Easy to use”
“it exceeded expectations”
“Great taste”
“Love the flavor”
“Looks great, sturdy and durable”
“Quite bright for being in a brown jar”
What buyers complain about
“Leaks”
“it barely worked”
“Smells and feels plastic coated”
“100% not worth it”
“The glass cups are not high quality”
“100% false advertising”
“very small”
“expensive for the very limited durability”
“Smoke”
“could not even use it”