boric acid wipes
Skip itPrices mostly outside the sweet spot ($2.97–$14.45) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,950.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.91avg listing price — sweet spot $15–$100
Market size
Bad$66K$66K/yr · 53K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$2.97–$14.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
27
Top-5 brand share
98%
Open market
0%
- Monistat42%
- pH-D Feminine Health Support28%
- Summer's Eve21%
- Vagisil4%
- vH essentials3%
- Love Wellness2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monistat Maintain Boric Acid Feminine Wipes Fragrance-Free Non-Irritating and pH-Balanced Wipes for Women Individually Wrapped Feminine Care 12 Count
Monistat$5.744.6★2,190 rev
pH-D Feminine Health Support - Boric Acid Wipes - Holistic Body Wipes - Travel Friendly pH-Balanced Paraben-Free and Made with Essential Oils - Sensitive - 20 count
pH-D Feminine Health Support$12.814.7★650 rev
Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes
Summer's Eve$4.714.7★8,543 rev
Monistat Maintain Boric Acid Feminine Wipes Fragrance-Free Non-Irritating and pH-Balanced Wipes for Women Individually Wrapped Feminine Care 12 Count Pack of 3
Monistat$12.944.6★2,190 rev
Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Individually Wrapped Body Wipes 12 Count
Summer's Eve$4.094.7★3,400 rev
Newest
by launch dateSummers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes
Summer's Eve$4.718,543 rev
pH-D Feminine Health Support - Boric Acid Wipes - Holistic Body Wipes - Travel Friendly pH-Balanced Paraben-Free and Made with Essential Oils - Sensitive - 20 count
pH-D Feminine Health Support$12.81650 rev
Vagisil pH Balance Daily Freshening Wipes for Feminine Hygiene in Resealable Pouch Gynecologist Tested & Hypoallergenic 20 Wipes (Pack of 1)
Vagisil$2.972,431 rev
vH essentials Feminine Cleansing Wipes 32 ct. pH Balanced Prebiotics Tea Tree & Aloe Soothing Witch Hazel Odor-Blocking Formula Vaginal and Perianal Care Paraben Alcohol and Fragrance-Free
vH essentials$5.861,501 rev
Monistat Maintain Boric Acid Feminine Wipes Fragrance-Free Non-Irritating and pH-Balanced Wipes for Women Individually Wrapped Feminine Care 12 Count Pack of 3
Monistat$12.942,190 rev
Trending
90-day click momentum
pH-D Feminine Health - Boric Acid Foam Wash - pH-Balanced Paraben-Free and Plant-based (Sensitive 6 Fl Oz (Pack of 1))
pH-D Feminine Health Support$9.044.7★
pH-D Feminine Health Support - Boric Acid Wipes - Holistic Body Wipes - Travel Friendly pH-Balanced Paraben-Free and Made with Essential Oils - Sensitive - 20 count
pH-D Feminine Health Support$12.814.7★
Love Wellness pH Balanced Wipes for Women | Feminine Hygiene for Cleansing with Aloe Vera | Fragrance-Free Intimate Health | Moisturizing Soothing & Calming for Sensitive Skin | Travel Size | 3-Pack
Love Wellness$14.454.6★
Monistat Maintain Boric Acid Feminine Wipes Fragrance-Free Non-Irritating and pH-Balanced Wipes for Women Individually Wrapped Feminine Care 12 Count
Monistat$5.744.6★
Vagisil Wipes Anti-Itch Medicated Feminine Vaginal Wipes Maximum Strength Instant Relief 20 Wipes (Pack of 1)
Vagisil$6.514.7★
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance free”
“Good quality and leave my intimate zone so fresh”
“Clean wipes”
“Keeps me fresh”
“Works well”
“The wipes are soft”
“No irritation”
“as advertised”
“Easy to use”
“Good clean,”
What buyers complain about
“It doesnt work for me it made me smell weird”
“all the wipes dried up”
“Causes itching and burning most of the time”
“SO overpriced”
“Didn't meet my expectation as to the size”
“Not enough wipes”
“Pumps keep breaking”
“May burn sensitive area”
“Harsh”
“Small and Cumbersome”