boric acid wash
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 815K searches
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Price range
Good$4.34–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,532.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
36
Top-5 brand share
99%
Open market
0%
- pH-D Feminine Health Support54%
- Monistat38%
- Summer's Eve3%
- Her Fantasy Box2%
- vH essentials2%
- NutraBlast1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monistat Boric Acid Feminine Wash Fragrance-Free Intimate Wash for Women with Gentle pH-Balanced Formula 16 Fl Oz
Monistat$7.264.6★14,366 rev
pH-D Feminine Health - Boric Acid Foam Wash - pH-Balanced Paraben-Free and Plant-based (Sensitive 6 Fl Oz (Pack of 1))
pH-D Feminine Health Support$9.044.7★3,621 rev
Monistat Boric Acid Feminine Wash Fragrance-Free Intimate Wash for Women with Gentle pH-Balanced Formula 10 Fl Oz
Monistat$4.344.6★14,366 rev
pH-D Feminine Health Support - 600 mg Boric Acid Suppositories - Woman Owned - for Vaginal Odor Use - 36 Count
pH-D Feminine Health Support$26.804.7★30,663 rev
pH-D Feminine Health - 600 mg Boric Acid Suppositories - Woman Owned - for Vaginal Odor Use - 24 Count
pH-D Feminine Health Support$19.834.7★30,663 rev
Newest
by launch date
Monistat Gentle-Balance Feminine Cleanser for Women Feminine Wash with Lactic Acid and Oatmeal Extract Fragrance-Free pH Balanced 10 Fl Oz
Monistat$6.2237 rev
Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz
Her Fantasy Box$12.241,265 rev
pH-D Feminine Health Support - Boric Acid Wipes - Holistic Body Wipes - Travel Friendly pH-Balanced Paraben-Free and Made with Essential Oils - Sensitive - 20 count
pH-D Feminine Health Support$12.81650 rev
Monistat Boric Acid Feminine Wash Fragrance-Free Intimate Wash for Women with Gentle pH-Balanced Formula 16 Fl Oz
Monistat$7.2614,366 rev
Summers Eve Ultimate Odor Protection Daily Feminine Wash pH-Balanced Formula Body Wash for Women with Boric Acid Helps Control Vaginal Odor 15 Fl Oz
Summer's Eve$4.8719,592 rev
Trending
90-day click momentumMonistat Gentle-Balance Feminine Cleanser for Women Feminine Wash with Lactic Acid and Oatmeal Extract Fragrance-Free pH Balanced 10 Fl Oz
Monistat$6.224.4★
pH-D Feminine Health Support - 600 mg Boric Acid Suppositories - Woman Owned - for Vaginal Odor Use - 36 Count
pH-D Feminine Health Support$26.804.7★
Monistat Boric Acid Feminine Wash Fragrance-Free Intimate Wash for Women with Gentle pH-Balanced Formula 16 Fl Oz
Monistat$7.264.6★
Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz
Her Fantasy Box$12.244.6★
pH-D Feminine Health Support - Boric Acid Starter Bundle - pH-D Boric Acid Vaginal Suppositories 24 Count and 5 Vaginal Suppository Applicators
pH-D Feminine Health Support$25.334.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“This is fragrance free”
“Works Well”
“Cleans well”
“No irritation”
“felt smooth”
“Very affordable”
“It definitely keeps you fresh”
“Easy to Use”
“True to description”
What buyers complain about
“this made me smell like fish”
“Skin irritation”
“had a lot of leakage”
“It doesnt dry your skin”
“It burns the first time”
“SO overpriced”
“Didnt work for me”
“Disappointing — Contains Sulfates”
“The bottle is small”
“Rough applicator”