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61

boric acid suppositories

Worth a look

Shows a $7.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 21Conversion 93Competition 52Returns 99Price range 59Avg price 71Brand share 60Review moat 20Quality gap 27

Market size

Incredible$7.2M

$7.2M/yr · 4.4M searches

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.46

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good$6.68–$26.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Review moat

Bad12,869.75

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

45

Top-5 brand share

69%

Open market

27%

  • NutraBlast36%
  • pH-D Feminine Health Support11%
  • Simpli Supplements10%
  • O Positiv7%
  • Aqua Science5%
  • Love Wellness5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$719K20%$1.4M30%$2.2M40%$2.9M1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
125K75KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Efficiency13%

“Theyre effective”

Advertised Vs Actual Product8%

“As Advertised”

Smell7%

“it works well got me smelling so clean”

Ease Of Use7%

“Easy to Use”

Value For Money6%

“Great value”

Pest/Insect Control5%

“Keeps insects away”

Freshness4%

“Fresh”

Ease Of Cleaning2%

“Cleans Very Good”

Side Effects2%

“No side affects”

What buyers complain about

Functionality-Overall17%

“Does not work well”

Smell15%

“Metallic smell”

Solubility6%

“Dont Dissolve”

Allergies5%

“Irritation”

Side Effects5%

“I dont like the side effects”

Pest/Insect Control4%

“We dont do bugs”

Quality-Overall3%

“have awful quality control”

Pain Relief-Overall3%

“It made my discomfort worse”

Value For Money3%

“buy monistat which is super expensive”

Ease Of Use3%

“Not easy to open”

Top return reasons

Functionality-Overall26%
Advertised Vs Actual Product13%
Leak-Proof12%
Value For Money11%
Size-Overall6%
Pest/Insect Control5%
Defective Material/Parts5%
Product Condition3%
Smell2%
Mechanism Issues1%