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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 38Conversion 38Competition 9Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 55

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$37.06

avg listing price — sweet spot $15–$100

Price range

Incredible$25.78–$56.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,194.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$38K

$38K/yr · 34K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

44

Top-5 brand share

100%

Open market

0%

  • BOOST87%
  • Ensure13%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$11K40%$15K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +10.4% search growth over the last 90 days.
1K800Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“The taste is clean”

Nutritional Content22%

“Great Nutrition”

Quality-Overall9%

“Excellent product”

Flavor7%

“The flavors are creamy”

Value For Money7%

“Best price”

Weight Loss2%

“This product help me maintain my weight”

Advertised Vs Actual Product2%

“As advertised”

Vitamin1%

“For my own personal health I highly recommend it as a supplement”

Ease Of Use1%

“Ease of use”

Energy Level1%

“Always makes me feel better/ gives me energy”

What buyers complain about

Taste-Overall22%

“Awful tasting”

Value For Money9%

“Too expensive”

Flavor7%

“thin flavor”

Nutritional Content7%

“less protein”

Thickness5%

“Its extremely thick with lumps in it”

Leak-Proof3%

“The bottles leak”

Texture/Consistency-Overall3%

“not a pleasant taste or texture”

Sweetness2%

“Too sweet”

Dilute/Watery2%

“Tastes watered down”

Regulates Digestion2%

“It can cause constipation”

Top return reasons

Taste-Overall100%