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55

bone broth protein powder chocolate

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 59Growth 21Conversion 62Competition 61Returns 100Price range 95Avg price 94Brand share 3Review moat 31Quality gap 63

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible$24.43–$72.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$482K

$482K/yr · 181K searches

Review moat

Okay3,393.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

577

Top-5 brand share

99%

Open market

1%

  • Ancient Nutrition86%
  • Paleovalley7%
  • Left Coast Performance3%
  • Zammex2%
  • Rae Basics1%
  • Bare Bones1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$19K8%$39K12%$58K16%$77K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -8.5% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Good taste”

Nutritional Content12%

“Best protein supplement ever”

Quality-Overall10%

“Clean, quality ingredients”

Flavor7%

“Amazing flavor”

Solubility6%

“easy to mix”

Blend/Ratio3%

“Easy to blend”

Joint Pain3%

“Helps my joints feel better”

Value For Money2%

“Decent price”

Ease Of Use2%

“Easy to use”

Ingredients-Overall2%

“Clean ingredients”

What buyers complain about

Taste-Overall23%

“Has a chemical taste”

Solubility9%

“Doesn't mix well”

Value For Money6%

“high price”

Flavor6%

“Bad flavor”

Smell5%

“Fishy Smell”

Sweetness2%

“Too sweet”

Nutritional Content2%

“Good nutrition content, bad taste”

Advertised Vs Actual Product2%

“This product is crazy misleading”

Artificial Sweeteners2%

“Artificial sweetener taste at full concentration”

Quality-Overall1%

“Not same quality”

Top return reasons

Value For Money35%
Taste-Overall25%
Ingredients-Overall7%
Smell5%
Advertised Vs Actual Product5%
Salt Content4%
Flavor3%
Size-Overall2%
Functionality-Overall2%
Indigestion2%