bone broth protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$37.74avg listing price — sweet spot $15–$100
Price range
Incredible$19.02–$72.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 959K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,634.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
582
Top-5 brand share
73%
Open market
19%
- Ancient Nutrition23%
- Paleovalley18%
- Bare Bones16%
- NAKED8%
- Paradise Naturals8%
- Carlyle8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate
Paleovalley$64.594.5★795 rev
Bare Bones Beef Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Rich Savory on-the-go 16 Pack
Bare Bones$24.434.5★7,777 rev
Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings
Ancient Nutrition$37.674.4★6,108 rev
NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB
NAKED$39.824.2★370 rev
Paradise Naturals 100% Grass-Fed Natural Beef Bone Broth Powder + Active Probiotics Collagen 15g Protein Non-GMO Low Sodium Gut Health Paleo Keto Gluten-Free for Healthy Skin Hair Joints
Paradise Naturals$19.774.3★1,623 rev
Newest
by launch date
Bare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide
Bare Bones$23.47155 rev
Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack
Bare Bones$23.78449 rev
Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings
Ancient Nutrition$37.676,108 rev
Bone Broth Protein Powder for Women and Men Carnivore Paleo & Keto Friendly Supports Healthy Skin Hair Nails Joint Non-GMO Hydrolyzed Collagen Peptides Type 1&3 Made in USA (10.58 Oz)
Nourism$19.0671 rev
NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB
NAKED$39.82370 rev
Trending
90-day click momentumBare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide
Bare Bones$23.474.3★
Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings
Ancient Nutrition$37.674.4★
Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack
Bare Bones$23.783.8★
Dr. Kellyann Keto Bone Broth Protein Powder Chocolate - Protein 21g Grass Fed Hydrolyzed Collagen - Gluten and Dairy Free Paleo Keto Protein Shakes (30 Servings)
Dr. Kellyann$47.184.5★
NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB
NAKED$39.824.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Excellent protein powder”
“Beef flavor”
“Excellent product”
“It mixes well”
“Blends well”
“Makes it super convenient”
“Clean ingredients”
“Good value for the money”
“they are great health choice”
What buyers complain about
“Artificial Taste”
“It is unflavored”
“just expensive”
“Smells awful”
“Difficult to dissolve”
“only has 10 grams of protein”
“CONTAINS LEAD”
“Too sweet”
“My concern is the artificial taste of the sweetener”
“Just a little too salty”