body deodorant for women
Launch itA $1.3M/yr market growing +35.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.7M searches
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Price range
Good$3.18–$27.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Review moat
Bad5,953.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
146
Top-5 brand share
97%
Open market
2%
- Secret44%
- Dove36%
- Degree8%
- Summer's Eve7%
- Lume3%
- HAPPY CURVES1%
- Open — no brand owns it (3 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz
Secret$11.564.2★12,408 rev
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz
Dove$9.604.4★367 rev
Secret Whole Body Deodorant Dry Feel Stick + Absorbs Sweat for Women Naturally Derived Ingredients Completely Clean Scent Aluminum Free Deodorant Stick 72 HR Odor Protection 2.4 oz
Secret$11.714.4★1,906 rev
Dove Whole Body Deo Aluminum Free pH Balancing Cream Deodorant Coconut & Vanilla for 72h Odor Control 2.5 oz
Dove$7.564.0★3,569 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Peach & Vanilla Blossom Scent 3.5 oz
Secret$11.474.2★12,408 rev
Newest
by launch date
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz
Secret$11.66993 rev
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
Secret$11.28993 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Powder Fresh Scent 3.5 oz
Secret$12.4912,408 rev
Dove Whole Body Deodorant Stick for Women Anti-Chafe Berry Blush 2.4 oz
Dove$8.98124 rev
Dove Whole Body Deodorant Stick for Women Anti-Chafe Coconut Vanilla 2.4 oz
Dove$10.2784 rev
Trending
90-day click momentum
Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz
Degree$7.494.3★
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
Secret$11.284.2★
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz
Secret$11.664.2★
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz
Dove$9.264.4★
DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz
DOVE MEN + CARE$10.454.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Great price for a quality product”
“The results are excellent”
“not expensive”
“As described”
“helps with dry skin”
“No irritation”
“very durable”
“Easy Use”
“The can is a convenient size”
What buyers complain about
“Gross smell”
“Skin Irritation”
“Not effective”
“hard to press”
“Expensive”
“Breaks off”
“sprayer leaks”
“Its too small”
“Dry very dry”
“like it burned”