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56

bobby approved products

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 11Conversion 50Competition 26Returns 100Price range 95Avg price 93Brand share 0Review moat 59Quality gap 82

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$5.5M

$5.5M/yr · 2.8M searches

Price range

Incredible$24.11–$59.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.08

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,123.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Open market

0%

  • FlavCity99%
  • KD Chocolates1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$549K20%$1.1M30%$1.6M40%$2.2M1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Absolutely delicious”

Flavor19%

“Love this Vanilla flavor”

Nutritional Content17%

“Good amount of protein”

Quality-Overall4%

“Overall, its high quality, easy to mix, and a great addition to my daily routine”

Ingredients-Overall4%

“Best ingredients”

Solubility2%

“Dissolves easily”

Blend/Ratio2%

“blends smoothly”

Sweetness1%

“Vanilla is my favorite”

Value For Money1%

“Great value”

Texture/Consistency-Overall1%

“Creamy texture”

What buyers complain about

Taste-Overall25%

“DOES NOT TASTE GOOD”

Value For Money13%

“Costs too much”

Flavor12%

“weird flavor”

Nutritional Content4%

“The calories per serving are insane”

Sweetness3%

“I found it to be significantly sweeter than expected”

Solubility3%

“Hard to dissolve”

Smell2%

“Strange smell”

Size-Overall1%

“Small bag”

Artificial Sweeteners1%

“Too much stevia for my taste”

Advertised Vs Actual Product1%

“Very misleading”