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53

blueberry protein powder

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 37Growth 34Conversion 66Competition 19Returns 100Price range 95Avg price 94Brand share 25Review moat 71Quality gap 78

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible$20.75–$79.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.71

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good647.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$186K

$186K/yr · 67K searches

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

15

Top-5 brand share

90%

Open market

6%

  • RYSE Up Supplements59%
  • KOS11%
  • FlavCity9%
  • Maxler6%
  • NutraBio6%
  • REDCON14%
  • Open — no brand owns it (2 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$28K30%$56K45%$84K60%$112K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 17.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Amazing taste”

Nutritional Content18%

“Fantastic Protein Powder”

Flavor18%

“Amazing flavor”

Blend/Ratio3%

“mixes well in a blender bottle”

Ingredients-Overall3%

“Real clean ingredients”

Solubility3%

“This mixes easily in water”

Quality-Overall2%

“Amazing quality”

Value For Money2%

“Good value for price”

Smell2%

“When i open it the whole kitchen smells like blueberries, great product”

Texture/Consistency-Overall1%

“Very tasty and creamy”

What buyers complain about

Taste-Overall28%

“Not tasty at all”

Flavor10%

“definitely not as tasty as other flavors offered by this brand”

Nutritional Content9%

“This protein tastes so bad”

Artificial Sweeteners4%

“You can taste the artificial sweeteners as well”

Sweetness4%

“Too artificially sweet”

Value For Money4%

“Cheap stuff so expensive”

Texture/Consistency-Overall4%

“Terrible Texture”

Dilute/Watery2%

“And when mixing it in water it was very difficult to get it to dissolve”

Solubility2%

“And when mixing it in water it was very difficult to get it to dissolve”

Hard Feel2%

“They are hard as a rock”