blue tansy
Worth a lookShows a sweet-spot price point ($27.35 avg), but soft demand (-3.6% this quarter) keeps it on the watch list.
Avg price
Incredible$27.35avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$9.05–$79.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 84K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
72
Top-5 brand share
72%
Open market
25%
- Plant Therapy36%
- EUQEE13%
- Nature Packaged9%
- The Yellow Bird9%
- DIME4%
- ANAI RUI4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plant Therapy Blue Tansy Essential Oil 2.5 mL (1/12 oz) 100% Pure and Undiluted Natural Aromatherapy for Diffuser or DIY Skincare
Plant Therapy$16.874.7★683 rev
EUQEE Blue Tansy Essential Oil 118mL/4oz Pure Blue Tansy Oil Premium Essential Oil for Diffuser Soap Making Skin Care with Glass Dropper
EUQEE$13.674.3★6,095 rev
Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)
Plant Therapy$25.854.6★308 rev
Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)
Nature Packaged$19.914.6★49 rev
Yellow Bird Balancing Blue Tansy Face Oil 2 oz / 59 ml Skin Glowing Serum. Collagen Support. Promotes Clear Skin Naturally. Wrinkle Blemish & Pore Minimizer. Natural Vegan Facial Moisturizer.
The Yellow Bird$24.734.4★660 rev
Newest
by launch date
Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan
Essences Bulgaria$17.0512 rev
Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)
Nature Packaged$19.9149 rev
Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA
Aspen Kay Naturals$23.41173 rev
Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz
Pretty farm girl$21.795 rev
ANAI RUI Bakuchiol Blue Tansy Night-Repair Facial Oil Natural Retinol Alternative + Squalane Jojoba for Deep Wrinkles & Fine Lines Soothing Calm & Soothe Redness Hydrating Balancing 1 FL.OZ
ANAI RUI$14.37130 rev
Trending
90-day click momentum
Nirvana Nurture Blue Tansy Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care
Nirvana Nurture$32.144.5★
Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz
Pretty farm girl$21.794.3★
Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan
Essences Bulgaria$17.055.0★
Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)
Plant Therapy$25.854.6★
Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA
Aspen Kay Naturals$23.414.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“Seems like a high quality oil”
“Worth the money”
“my skin was smooth”
“The hydration glow is amazing”
“Good for its intended purpose”
“keeps my skin so happy”
“Perfect for my dry skin”
“The overall effective is top tier as it leaves my skin cleans and all refreshed”
“It also absorbs nicely”
What buyers complain about
“Very strong smell”
“Unfortunately, my skin became very red and irritated after two uses”
“Not much product for the price”
“Wrong size either its advertised wrong or this brand is skimping out”
“Not good for sensitive skin”
“Good soap, not good oil”
“Don't expect to get a dark blue tinted ampoule as shown”
“Same quality as expensive brand”
“Didn't work for me”
“the blue tansy isn't for my skin type”