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A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 21Conversion 27Competition 38Returns 100Price range 75Avg price 86Brand share 40Review moat 20Quality gap 40

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$19.44

avg listing price — sweet spot $15–$100

Price range

Great$9.72–$31.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Review moat

Bad13,165.05

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$18K

$18K/yr · 43K searches

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

624

Top-5 brand share

81%

Open market

15%

  • Orgain53%
  • NOKA8%
  • BetterBody Foods7%
  • Navitas Organics7%
  • NutraChamps5%
  • Country Farms4%
  • Open — no brand owns it (7 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$5K40%$7K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Delicious and nutritious”

Quality-Overall13%

“It is very consistent in quality”

Nutritional Content9%

“Great protein powder”

Flavor5%

“Balanced flavor”

Value For Money5%

“Cant beat the price”

Solubility4%

“Mixes easily”

Ease Of Use3%

“Easy Peezy”

Advertised Vs Actual Product3%

“As described”

Blend/Ratio2%

“It blends pretty smoothly”

Energy Level2%

“Energy boost”

What buyers complain about

Taste-Overall25%

“different taste”

Flavor7%

“Gross flavor”

Value For Money7%

“Not worth it”

Ease Of Use4%

“difficult to use”

Size-Overall4%

“Container was smaller than expected”

Solubility3%

“Does not dissolve well”

Smell3%

“It smells like fish food”

Sweetness2%

“It is a weird sweet taste”

Dosage2%

“I dont like how much i have to take”

Nutritional Content2%

“No Nutrition”

Top return reasons

Taste-Overall22%
Value For Money18%
Size-Overall13%
Smell10%
Ingredients-Overall5%
Flavor4%
Ease Of Use4%
Artificial Sweeteners3%
Functionality-Overall3%
Comfort-Overall3%