blissy sleep mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$9.89–$26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$310K$310K/yr · 239K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Review moat
Bad22,381.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
11
Top-5 brand share
100%
Open market
0%
- ALASKA BEAR73%
- BLISSY23%
- MZOO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alaska Bear Sleep Mask Silk Eye Cover with Shaped Pad Machine Washable
ALASKA BEAR$9.894.5★37,045 rev
Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Non Adjustable)
BLISSY$26.874.4★1,164 rev
ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black
ALASKA BEAR$17.794.6★15,653 rev
Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)
ALASKA BEAR$14.824.7★3,246 rev
ALASKA BEAR Sleep Mask 2 Straps Mulberry Silk Twin Thin Elastic Bands Stay Put All Night Smooth Eye Mask Two Adjustable Head Strings and Nose Baffle
ALASKA BEAR$16.844.5★5,141 rev
Newest
by launch date
Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Champagne)
BLISSY$26.491,164 rev
Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Non Adjustable)
BLISSY$26.871,164 rev
MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black
MZOO$14.4499,984 rev
ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black
ALASKA BEAR$17.7915,653 rev
Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)
ALASKA BEAR$14.823,246 rev
Trending
90-day click momentumBlissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Champagne)
BLISSY$26.494.4★
Alaska Bear Sleep Mask Silk Eye Cover with Shaped Pad Machine Washable
ALASKA BEAR$9.894.5★
MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black
MZOO$14.444.6★
ALASKA BEAR Sleep Mask Memory Foam Contoured Eye Cups for Women and Men Soft 3D Blackout Eye Mask for Sleeping No Pressure on Eyelids and Eyelashes Protection Earplugs Set Black
ALASKA BEAR$13.164.6★
ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black
ALASKA BEAR$17.794.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Light weight comfortable”
“Sleep better”
“Amazingly good eye mask - so comfortable”
“So soft”
“The mask is good quality, blocks out any and all light”
“secure fit”
“Great value”
“Arrived as described”
“Works well”
“Easy to adjust”
What buyers complain about
“irritated my sleep”
“It was uncomfortable”
“Too big”
“falls apart if used daily for 6 months”
“bad strap”
“the high cost”
“Stains fabrics/bedding”
“elastic stretches out quickly”
“Low quality”
“The material feels cheap”