blindfold
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but prices mostly outside the sweet spot ($4.27–$17.79) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$254K$254K/yr · 453K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,767.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.86avg listing price — sweet spot $15–$100
Price range
Bad$4.27–$17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
38
Top-5 brand share
46%
Open market
48%
- FRESHME15%
- FYGRIP12%
- UGODAR7%
- spacepower7%
- PASTOS6%
- HZMM5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRESHME Satin Sleep Mask - Comfortable Eye Mask Blindfold for Women Men Soft Adjustable Blackout Eye Cover Shade for Night Sleeping Travel Meditation Pure Black Valentines Day Gift 160cm/63in
FRESHME$10.104.6★702 rev
Fygrip 3D Eye Mask Sleep Mask for Men & Women 100% Pressure-Free & Light Block-Out Eye Mask for Sleep with Easy Adjustable Strap Night Eye Cover for Travel Black
FYGRIP$6.784.7★7,100 rev
UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men
UGODAR$7.244.5★95 rev
Sleep Mask Silk Eye Mask for Sleeping with Adjustable Strap Satin Blackout Sleeping Eye Mask for Men&Women Comfortable Blindfold Eyeshade for Night Sleep(Black)
spacepower$4.774.5★5,650 rev
Satin Eye Mask Sleep Mask - Red Blindfold Satin Eye Mask - Eye Blindfold Sleep Mask 59 Inch (59)
PASTOS$6.634.6★287 rev
Newest
by launch dateUGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men
UGODAR$7.2495 rev
QFGasre Eye Masks for Sleep Satin Sleep Mask Comfortable Blindfold for Adults Couples Adjustable Blackout Eye Cover for Women Men Travel Meditation Valentines Day Gift
QFGasre$5.815 rev
2Pcs Satin Eye Mask Sleep Mask Adjustable Blindfold Soft Satin Eye Covers Gift for Travel Nap Meditation 157cm/62inch (Black+Pink Upgrade)
Pimoys$7.226 rev
Vynix Sleep Mask for Men Women - 100% Blackout Eye Masks for Sleep - 3D Soft Sleeping Mask for Side Sleepers - Zero Pressure Lash Extensions Eye Cover Shade for Airplane Travel Essentials Black
Vynix$7.391,310 rev
40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask
lipetol$9.83329 rev
Trending
90-day click momentumQFGasre Eye Masks for Sleep Satin Sleep Mask Comfortable Blindfold for Adults Couples Adjustable Blackout Eye Cover for Women Men Travel Meditation Valentines Day Gift
QFGasre$5.813.8★
UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men
UGODAR$7.244.5★
Vynix Sleep Mask for Men Women - 100% Blackout Eye Masks for Sleep - 3D Soft Sleeping Mask for Side Sleepers - Zero Pressure Lash Extensions Eye Cover Shade for Airplane Travel Essentials Black
Vynix$7.394.7★
2PCS Sexy Unisex Full Face Open Mouth Mask Half Face Blindfold Bdsm SM Cosplay Sissy Kink Mask Halloween Masquerade Accessories
Sekexi$7.973.9★
Oruola 4pcs Blind Folds for Adult Play Blockout Light Adjustable Eye Masks for Sleep 150cm/59In Satin Blindfold for Adults Couples Yoga Travel Nap Meditation Multicolor Blindfold
oruola$7.354.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Mask is comfortable”
“Best Sleep Mask”
“Best quality”
“Silky smooth”
“secure fit”
“very affordable”
“Fabulous eye mask”
“Arrived as described”
“And adjustable”
“Works beautifully”
What buyers complain about
“Not a good fit”
“irritated my sleep”
“Horribly uncomfortable”
“Bad Strap”
“has a low quality”
“broke after one use”
“Waste of money”
“The nose part isn't thick enough”
“Can't see”
“Elastic is very flimsy”