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54

blackstone scouring pads

Worth a look

Shows searches that convert (15.4% search→purchase), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.

Market size 20Growth 95Conversion 97Competition 10Returns 96Price range 65Avg price 79Brand share 14Review moat 65Quality gap 43

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Growth

Incredible+128.4%

90-day search growth — must beat 0% to launch

Avg price

Great$16.72

avg listing price — sweet spot $15–$100

Review moat

Good880.56

avg incumbent reviews — the moat a new listing must climb

Price range

Good$10.32–$23.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 31K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

13

Top-5 brand share

94%

Open market

3%

  • BLACKSTONE40%
  • AWEASROY32%
  • Cooptop8%
  • hasumcol7%
  • KTUOPEE6%
  • HE-SANQI3%
  • Open — no brand owns it (1 brand, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$12K30%$24K45%$35K60%$47K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +128.4% search growth over the last 90 days.
1K750Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning29%

“Nice cleaning pads”

Quality-Overall20%

“Excellent quality”

Advertised Vs Actual Product13%

“As advertised”

Value For Money10%

“Worth the buy”

Grilling7%

“Great grill set”

Efficiency6%

“Griddle pad works good”

Ease Of Use4%

“Easy to use”

Gifting Purpose3%

“Purchased as a gift they loved it”

Size-Overall1%

“Perfect fit”

Correct Contents1%

“good kit has need tools”

What buyers complain about

Ease Of Cleaning16%

“Had to carefully wipe off the residue. from the pads”

Value For Money11%

“Very expensive scouring pads”

Durability10%

“Came apart on the first use total waste of money”

Functionality-Overall10%

“Doesnt work”

Quality-Overall8%

“Cheap and small”

Size-Overall6%

“They are small”

Heating6%

“They don't last long for cleaning grill on high heat”

Rusts/Corrodes5%

“My griddle started to rust”

Advertised Vs Actual Product3%

“misleading”

Metal Quality3%

“Everything was fine except for the metal scraper which arrived broken”

Top return reasons

Value For Money17%
Size-Overall12%
Advertised Vs Actual Product9%
Grilling8%
Defective Material/Parts8%
Cleaning Modes7%
Quality-Overall7%
Functionality-Overall5%
Durability4%
Ease Of Cleaning3%