black tourmaline
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.81–$65.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Market size
Good$298K$298K/yr · 729K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
41
Top-5 brand share
47%
Open market
48%
- Amazing Gemstone12%
- LPBeads12%
- BANANE LAB9%
- SmileBelle8%
- Erliway6%
- TUBIANCA5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 60 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Tourmaline Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$8.974.5★1,456 rev
Black Tourmaline Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$6.024.5★386 rev
SmileBelle Black Heart Necklace for Women Black Tourmaline Protection Necklace Gothic Pendant Jewelry as Graduation Gifts for Girls Handmade Jewelry Silver Heart Graduation Necklaces as Tendy Birthday Gifts
SmileBelle$9.824.4★1,434 rev
TUBIANCA Obsidian & Black Tourmaline Bracelet Manifestation & Protection Jewelry for Men & Women Gifts for Christmas Valentines Birthdays Anniversary Stocking Stuffers for Men and Women
TUBIANCA$8.314.5★488 rev
BANANE LAB Black Tourmaline Bracelet 8mm Natural Beads Fits 6.5 Wrist
BANANE LAB$9.844.7★224 rev
Newest
by launch date
SAMYA Black Tourmaline Y Necklace for Women Beaded Necklace 24 Slip Necklace Natural Crystal Jewelry Adjustable Minimalist Black Necklace Gift for Her
SAMYA$23.3112 rev
Bivei Evil Eye Bracelets Protection Strength Crystal Healing Bracelet 8MM with Black Tourmaline Hematite & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$13.6367 rev
Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$14.5867 rev
HGDEER Evil Eye Bracelets Crystal Bracelets Protection Black Tourmaline Tigers Good Luck Gifts Healing Spiritual Jewelry for Women Charm Grounding Positive Energy Stocking Stuffer
HGDEER$14.11151 rev
Farfume Black Tourmaline Crystal Bracelet Beaded Bracelets for Women 4mm Natural Stone Beads Gemstone Handmade Jewelry Gifts
Farfume$12.61260 rev
Trending
90-day click momentumBANANE LAB Black Tourmaline Bracelet 8mm Natural Beads Fits 6.5 Wrist
BANANE LAB$9.844.7★
SAMYA Black Tourmaline Y Necklace for Women Beaded Necklace 24 Slip Necklace Natural Crystal Jewelry Adjustable Minimalist Black Necklace Gift for Her
SAMYA$23.314.8★
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Tourmaline Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$8.974.5★
Bivei Evil Eye Bracelets Protection Strength Crystal Healing Bracelet 8MM with Black Tourmaline Hematite & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$13.634.6★
BANANE LAB Black Tourmaline Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Negative Energy Protection Gift for her him - Fits 6.75 Wrist
BANANE LAB$5.674.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for the quality/price”
“Good Size Honestly”
“As described”
“Great for price”
“perfect for - gift”
“Looks great held up nicely”
“Bright colors”
“comfortable”
“Beautifully crafted, love mine”
“very convenient for them”
What buyers complain about
“Small in size”
“didnt last”
“the lab are pretty low quality”
“it was this deceiving one”
“Color is off”
“Expensive”
“chain is itchy”
“Rough”
“It is flimsy”
“Broke as soon as its stretched slightly”