black magic protein powder
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$43.87avg listing price — sweet spot $15–$100
Price range
Incredible$28.15–$78.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$223K$223K/yr · 89K searches
Review moat
Okay2,487.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
34
Top-5 brand share
94%
Open market
3%
- RYSE Up Supplements45%
- Black Magic22%
- Dymatize15%
- GHOST6%
- Quest5%
- RAW2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.564.6★1,828 rev
Dymatize ISO100 Whey Protein Powder Isolate Cinnamon Cereal 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$35.814.5★585 rev
Black Magic Protein 2lbs (Chocolate PB Puffs)
Black Magic$48.514.4★170 rev
RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub
RYSE Up Supplements$78.474.6★1,828 rev
GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
GHOST$49.254.4★5,182 rev
Newest
by launch date
Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings
Jacked Factory$28.1523 rev
Black Magic Keyz Amino Acid Matrix Powder - Muscle Recovery & Endurance - EAAs BCAAs & Taurine - Keto No Sugar Caffeine Free - Strawberry Mojito - 14.81 oz
Black Magic$38.500 rev
Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound
Black Magic$45.251 rev
RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.33199 rev
RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$37.65436 rev
Trending
90-day click momentumRYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$37.654.5★
Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings
Jacked Factory$28.154.2★
Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)
Black Magic$51.244.1★
Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound
Black Magic$45.255.0★
RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.334.6★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -18.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes great and smooth”
“Excellent protein”
“Amazing flavor”
“Excellent Quality”
“It blends well”
“worth every penny”
“The powder mixes very well”
“Fruity”
“mixes super smooth”
“It is a very smooth texture without clumps with maybe 30 seconds of shaking”
What buyers complain about
“It has a gross aftertaste too”
“the flavor is very artificial”
“but I've been lacking protein”
“Too expensive”
“It's not overly sweet like many”
“doesn't match the product”
“You can taste the artificial sweeteners as well”
“Not actual serving size”
“I have terrible acid reflux”
“Made me sick while at work”