black fly repellent
Worth a lookShows demand growing +180.9% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+180.9%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.83avg listing price — sweet spot $15–$100
Price range
Great$7.43–$41.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$153K$153K/yr · 93K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,180.4avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
20
Top-5 brand share
100%
Open market
0%
- Grand Tongo50%
- Repel44%
- JUST BUZZ OFF3%
- Sawyer3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★16,223 rev
Grand Tongo DEET-Free Insect Repellent The 12 Hour Protection DEET Alternative Fragrance Free
Grand Tongo$14.004.4★1,470 rev
Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood
Grand Tongo$14.024.4★1,470 rev
Repel OZ Insect Block
Repel$8.064.6★5,174 rev
Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack
Grand Tongo$16.104.5★37 rev
Newest
by launch dateGrand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack
Grand Tongo$16.1037 rev
Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Fragrance Free 3 Pack
Grand Tongo$16.1537 rev
Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Fragrance Free
Grand Tongo$9.6440 rev
Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Citrus + Sandalwood
Grand Tongo$9.4840 rev
Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack
Repel$17.038,922 rev
Trending
90-day click momentumGrand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Fragrance Free 3 Pack
Grand Tongo$16.154.5★
Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack
Grand Tongo$16.104.5★
Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Citrus + Sandalwood
Grand Tongo$9.484.4★
Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Fragrance Free
Grand Tongo$9.644.4★
Grand Tongo Insect Repellent Variety Pack 12-Hour Mosquito & Tick Protection Picaridin-Based Water-Based Lightweight Quick-Drying DEET Alternative Face & Body Use 3 Pack
Grand Tongo$34.834.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +180.9% search growth over the last 90 days.Peak months: Jun, Jul, Sep, Oct · busiest ÷ quietest = 9.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No bugs”
“Nice smell”
“There are so many good products in this world”
“spray also works”
“As advertised”
“It is worth the money”
“Comfortable to Use”
“It's a handy sized container”
“Perfect for travel”
“Just strong enough to work”
What buyers complain about
“The bugs are ignoring it”
“Did not work”
“Leaked in box”
“Definitely not fragrance free”
“it won't spray”
“On the downside, expensive”
“So tiny for $10”
“The product's ingredients are defective and corrosive; they will corrode clothing—and not gradually,”
“Garbage”
“couldn't use product”