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52

bismuth

Worth a look

Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 51Growth 31Conversion 83Competition 41Returns 100Price range 80Avg price 76Brand share 36Review moat 25Quality gap 23

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.20–$56.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.41

avg listing price — sweet spot $15–$100

Market size

Good$291K

$291K/yr · 213K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Review moat

Bad4,341.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

128

Top-5 brand share

83%

Open market

14%

  • HealthA2Z36%
  • Pepto Bismol20%
  • Equate19%
  • Roto Metals4%
  • Kaopectate3%
  • Wonderbelly3%
  • Open — no brand owns it (7 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$29K20%$58K30%$87K40%$116K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Acid Regulator/Stomach Ache Relief13%

“is effective at providing relief for my stomach issues”

Quality-Overall10%

“Excellent product”

Efficiency10%

“Effective”

Taste-Overall8%

“taste as expected”

Value For Money8%

“Great value”

Advertised Vs Actual Product8%

“As described”

Ease Of Chewing/Swallowing6%

“Easy to chew”

Ease Of Use5%

“Comes in handy”

Portability5%

“Handy for travel”

Regulates Digestion3%

“Great digestion aid”

What buyers complain about

Taste-Overall9%

“Taste on it is very bitter”

Functionality-Overall6%

“Didnt work for me”

Acid Regulator/Stomach Ache Relief5%

“after I've eaten take out or something I know will bother my stomach”

Value For Money5%

“Expensive”

Size-Overall5%

“tiny”

Regulates Digestion4%

“Caused constipation”

Ease Of Chewing/Swallowing3%

“they were had a noticeably worst chewing experience”

Dosage3%

“for some people it may not be enough medication per dose”

Ease Of Use2%

“Hard to open plastic wrap”

Color2%

“though it does turn something a dark color”

Top return reasons

Size-Overall50%
Defective Material/Parts42%
Advertised Vs Actual Product8%