birthday cake protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$38.36avg listing price — sweet spot $15–$100
Price range
Great$8.90–$61.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$543K$543K/yr · 277K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,463.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
37
Top-5 brand share
82%
Open market
13%
- Premier Protein29%
- Orgain23%
- PEScience15%
- Dymatize8%
- RYSE Up Supplements7%
- Clean Simple Eats5%
- Open — no brand owns it (4 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Organic Vegan Protein Powder Birthday Cake - 21g Plant Based Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 1.02 lb
Orgain$24.344.0★450 rev
Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.314.5★6,499 rev
Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack
Premier Protein$8.904.6★490 rev
PEScience Select Protein Powder Whey and Casein Blend Lean Protein Powder for Women and Men Low Calorie Low Carb Keto Friendly Gluten Free Cake Pop - 5 Servings
PEScience$13.804.4★2,905 rev
Dymatize x Birthday Cake Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
Dymatize$33.914.3★2,974 rev
Newest
by launch date
Clean Simple Eats Whey Isolate Protein Powder Cake Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$59.0714 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.13929 rev
Orgain Organic Vegan Protein Powder Birthday Cake - 21g Plant Based Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 1.02 lb
Orgain$24.34450 rev
RYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.68248 rev
Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings
Clean Simple Eats$61.241,313 rev
Trending
90-day click momentumClean Simple Eats Whey Isolate Protein Powder Cake Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$59.074.4★
RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$45.384.6★
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.134.5★
LEGION Whey+ Protein Whey Isolate from Grass Fed Cows (Birthday Cake 30 Servings) - Whey Protein Isolate Powder Low Calorie Non-GMO Sugar Free Lactose and Gluten Free All Natural Protein Powder
LEGION$61.784.3★
Rule 1 Proteins Whey Protein Powder Birthday Cake 27 Servings
Rule 1 Proteins$32.084.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This is so tasty”
“Fun flavor”
“Excellent Protein Powder”
“Excellent product”
“mix well”
“Mixes easily”
“It's the perfect amount of sweet”
“Great Value”
“Its perfect for baking”
“Easy to use”
What buyers complain about
“Artificial aftertaste”
“Flavor is gross”
“Not worth the price”
“Also it has a weird fake sweet aftertaste”
“I am not a fan of drinking protein”
“Texture is also kind of odd”
“artificial taste to it”
“Upsets stomach”
“Garbage”
“gross and artificial disgusting”