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birthday cake protein bars

Worth a look60/100

birthday cake protein bars shows low returns (0.0%), but a small market ($1.5M/yr) keeps it on the watch list.

Market/yr

$1.5M

Growth (1y)

+73.7%

Products

33

Brands

8

was 6 a year ago

Sellers

77

Price range

$5.31–$44.60

Returns

0.0%

Rating

4.3★

60/100

Worth a look

Scored 60/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
41
×0.30
Growth
57
×0.30
Competition
71
×0.20
Quality gap
59
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +73.7% year over year.
12K6KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 2.7×

Competition

73%ONE
  • ONE73%
  • Quest12%
  • Avama6%
  • Protein One4%
  • Pure Protein2%
  • Generic2%
  • Other (2 brands)2%

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 77 sellers compete here.

Brands

8 rising

was 6 a year ago

Sellers

77

Top 5 brand share

96%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 33 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Yummy snack”

Nutritional Content18%

“plenty of protein”

Flavor14%

“Great flavor choice”

Quality-Overall4%

“Good variety/options”

Sweetness3%

“Flavor is overly sweet”

Value For Money2%

“Great value”

Texture/Consistency-Overall2%

“Great consistency”

Ease Of Chewing/Swallowing1%

“Easy to chew”

Health Benefits-Overall1%

“Great taste and healthy”

Advertised Vs Actual Product1%

“As shown”

What buyers complain about

Taste-Overall21%

“Not tasty”

Flavor9%

“Bad flavor”

Nutritional Content7%

“This one is not very high-calorie comparing to most”

Value For Money6%

“Little expensive”

Texture/Consistency-Overall5%

“Plasticy texture”

Ease Of Chewing/Swallowing3%

“Not chewable”

Advertised Vs Actual Product3%

“False advertising”

Storage Temperature3%

“Melted mess”

Sweetness3%

“lost the smooth sweetness”

Hard Feel2%

“Hard as a ROCK”

Top return reasons

  • Taste-Overall31%
  • Flavor16%
  • Ingredients-Overall7%
  • Hard Feel5%
  • Nutritional Content4%
  • Advertised Vs Actual Product4%
  • Ease Of Chewing/Swallowing4%
  • Stale/Rotten/Spoiled4%
  • Smell3%
  • Value For Money3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.