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56

bioma night metabolism and sleep

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 43Conversion 75Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 46Quality gap 96

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$45.36

avg listing price — sweet spot $15–$100

Price range

Incredible$38.04–$53.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$742K

$742K/yr · 236K searches

Review moat

Okay1,883.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

67

Top-5 brand share

100%

Open market

0%

  • BIOMA88%
  • Etta Vita12%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%25%$185K50%$371K75%$556K100%$742K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 40 weeks — +14.7% search growth over the last 90 days.
12K8KHoliday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Regulates Digestion16%

“Good Digestion”

Weight Loss13%

“Excellent addition to your weight loss journey”

Nutritional Content11%

“BEST PROBIOTIC”

Quality-Overall7%

“with good marketing behind it”

Acid Regulator/Stomach Ache Relief5%

“My stomach feels much better”

Efficiency5%

“Effective”

Ease Of Use3%

“simple enough to stay consistent with”

Advertised Vs Actual Product3%

“Works as Advertised”

Side Effects3%

“didnt cause any discomfort”

Ease Of Chewing/Swallowing3%

“Easily swallowed”

What buyers complain about

Functionality-Overall23%

“Not effective”

Weight Loss22%

“Not for weight loss”

Value For Money9%

“Not worth the expense”

Advertised Vs Actual Product5%

“False advertisement”

Acid Regulator/Stomach Ache Relief5%

“it made me even more bloated and gassy”

Side Effects4%

“you feel nauseous”

Regulates Digestion3%

“Causes bloating and constipation”

Nutritional Content2%

“my intake has definitely decreased”

Dosage2%

“You may need to use beyond the duration of one bottle”

Allergies1%

“BEWARE Manufactured with Allergens”

Top return reasons

Acid Regulator/Stomach Ache Relief36%
Certifications29%
Side Effects14%
Advertised Vs Actual Product14%
Product Condition7%