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bicarbonato de sodio organico

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Soft demand (-29.2% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 10Conversion 74Competition 18Returns 100Price range 56Avg price 76Brand share 29Review moat 24Quality gap 17

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great$15.32

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.93–$24.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,459.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$47K

$47K/yr · 44K searches

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

39

Top-5 brand share

88%

Open market

8%

  • It's Just!39%
  • Kidney Restore25%
  • PURE ORIGINAL INGREDIENTS11%
  • Prescribed For Life8%
  • Arm & Hammer4%
  • Bob's Red Mill4%
  • Open — no brand owns it (3 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 27 weeks — -29.2% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent Quality”

Baking14%

“Good for baking”

Value For Money10%

“Great deal”

Ease Of Cleaning7%

“Works great for cleaning”

Advertised Vs Actual Product6%

“just what I needed”

Size-Overall4%

“It is a very convenient size”

Ease Of Use4%

“Easy to use”

Vegan/Organic3%

“Organic is natural”

Ingredients-Overall2%

“Clean ingredients”

Smell2%

“it helps tonkeep the smell in check”

What buyers complain about

Value For Money17%

“Too expensive”

Size-Overall12%

“This is a big”

Advertised Vs Actual Product9%

“Very misleading description”

Taste-Overall8%

“Such a mild taste”

Smell4%

“All 4 bags smelled”

Contamination4%

“Plastics, metals, toxic dyes, seed oils, pesticides and other carcinogens”

Leak-Proof3%

“Arrived leaking from bottom I want a replacement”

Certifications3%

“I wish Arm & Hammer would sell a more expensive certified food grade baking soda for cooking that was guaranteed not to be chemically processed along with their less expensive baking soda used for cleaning”

Ease Of Use3%

“awkward to pour from directly”

Functionality-Overall2%

“Didn't work at all”

Top return reasons

Color Fading/Discoloration100%