best ointment for shingles
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Price range
Good$8.03–$33.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$153K$153K/yr · 82K searches
Review moat
Okay3,197.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
33
Top-5 brand share
100%
Open market
0%
- Gold Bond87%
- Globe9%
- ShingleX4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold Bond Medicated Maximum Strength Pain & Itch Relief Cream Intense Itch Relief 1.75 oz. with Lidocaine
Gold Bond$8.034.6★1,502 rev
Gold Bond Medicated Anti-Itch Body Lotion Itchy Skin Relief 5.5 Oz
Gold Bond$9.834.5★816 rev
Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
Gold Bond$9.674.6★13,174 rev
Globe (2 Pack Lidocaine 4% Multi-Symptom Relief Cream 1.75 oz Numbs Away Pain & Itch Steroid Free Non-Greasy Formula (Compare to Gold Bond w/Lidocaine)
Globe$10.024.6★445 rev
ShingleX Soothing Cream for Dry Irritated & Sensitive Skin Calming Moisture Cream for Uncomfortable Skin Fragrance Free Dermatologist Tested Fast-Absorbing 1.4 oz
ShingleX$33.963.9★51 rev
Newest
by launch dateShingleX Soothing Cream for Dry Irritated & Sensitive Skin Calming Moisture Cream for Uncomfortable Skin Fragrance Free Dermatologist Tested Fast-Absorbing 1.4 oz
ShingleX$33.9651 rev
Globe (2 Pack Lidocaine 4% Multi-Symptom Relief Cream 1.75 oz Numbs Away Pain & Itch Steroid Free Non-Greasy Formula (Compare to Gold Bond w/Lidocaine)
Globe$10.02445 rev
Gold Bond Medicated Maximum Strength Pain & Itch Relief Cream Intense Itch Relief 1.75 oz. with Lidocaine
Gold Bond$8.031,502 rev
Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
Gold Bond$9.6713,174 rev
Gold Bond Medicated Anti-Itch Body Lotion Itchy Skin Relief 5.5 Oz
Gold Bond$9.83816 rev
Trending
90-day click momentumShingleX Soothing Cream for Dry Irritated & Sensitive Skin Calming Moisture Cream for Uncomfortable Skin Fragrance Free Dermatologist Tested Fast-Absorbing 1.4 oz
ShingleX$33.963.9★
Gold Bond Medicated Maximum Strength Pain & Itch Relief Cream Intense Itch Relief 1.75 oz. with Lidocaine
Gold Bond$8.034.6★
Globe (2 Pack Lidocaine 4% Multi-Symptom Relief Cream 1.75 oz Numbs Away Pain & Itch Steroid Free Non-Greasy Formula (Compare to Gold Bond w/Lidocaine)
Globe$10.024.6★
Gold Bond Medicated Anti-Itch Body Lotion Itchy Skin Relief 5.5 Oz
Gold Bond$9.834.5★
Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
Gold Bond$9.674.6★
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +4.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality ingredients”
“This helps so much for itching”
“Works well for skin that is easily irritated/skin allergy”
“Effective”
“Smells nice”
“Works as advertised”
“Moisture”
“Soft supple feel for a woman”
“reasonably priced”
“Works very well for lots of skin irritants”
What buyers complain about
“Was painful and horribly itchy”
“Do not like the smell of”
“Did not help the itch at all”
“Small bottle”
“It is not moisturizing at all”
“This last order came with a broken off dispenser”
“Big waste of time and money”
“Pump does not work”
“Breaks very easy”
“I used to suffer terrible eczema on my fingers”