bentonite
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$34.12avg listing price — sweet spot $15–$100
Price range
Incredible$23.58–$60.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good772.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$172K$172K/yr · 54K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
45
Top-5 brand share
100%
Open market
0%
- Sonne's84%
- Yerba Prima16%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sonnes Detoxificant #7 by Sonnes
Sonne's$30.504.4★1,115 rev
Sonnes Bentonite Liquid No 7 32 Ounce
Sonne's$28.864.4★830 rev
Sonnes Organic Foods - Sonnes No. 7 Detoxification 32 fl oz Liquid
Sonne's$30.614.4★1,021 rev
Sonnes - Detoxifying Liquid Hydrated Bentonite Clay #7 32 Oz
Sonne's$32.184.3★520 rev
Yerba Prima Bentonite Clay Plus Herbal Detox 100 Veg Capsules - Food Grade Clay from the Great Plains USA - Colon & Liver Cleanse Supplement with Calcium Clay
Yerba Prima$32.524.6★822 rev
Newest
by launch date
Yerba Prima Great Plains Bentonite Clay Caps Plus Herbal Detox (Pack of 2) - Food Grade - Liver & Colon Cleanse Supplement Capsules
Yerba Prima$60.58822 rev
Yerba Prima Bentonite Clay Plus Herbal Detox 100 Veg Capsules - Food Grade Clay from the Great Plains USA - Colon & Liver Cleanse Supplement with Calcium Clay
Yerba Prima$32.52822 rev
Sonnes Detoxificant #7 by Sonnes
Sonne's$30.501,115 rev
Yerba Prima Bentonite Clay Plus Herbal Detox - 60 Veggie Capsules - Natural Cleansing Supplement
Yerba Prima$23.58279 rev
Sonnes - Detoxifying Liquid Hydrated Bentonite Clay #7 32 Oz
Sonne's$32.18520 rev
Trending
90-day click momentumSonnes Detoxificant #7 by Sonnes
Sonne's$30.504.4★
Sonnes Bentonite Liquid No 7 32 Ounce
Sonne's$28.864.4★
Yerba Prima Great Plains Bentonite Clay Caps Plus Herbal Detox (Pack of 2) - Food Grade - Liver & Colon Cleanse Supplement Capsules
Yerba Prima$60.584.6★
Yerba Prima Bentonite Clay Plus Herbal Detox 100 Veg Capsules - Food Grade Clay from the Great Plains USA - Colon & Liver Cleanse Supplement with Calcium Clay
Yerba Prima$32.524.6★
Sonnes - Detoxifying Liquid Hydrated Bentonite Clay #7 32 Oz
Sonne's$32.184.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Detox”
“Good quality”
“I've been using this in the powder or liquid form for about 10 years now I will have it in my home forever I recommend it”
“fortunately the liquid had not leak out”
“Works as it should”
“The taste is good”
“Must use binder for parasite cleanse super simple”
“This works well”
“it even helps with heartburn issues”
“Convenient and effective”
What buyers complain about
“taste is mild”
“Watered down”
“This was not as advertised”
“night for thee days flushes toxins out of the body”
“leaking product”
“Does not work and is causing me massive bloating and stomach irritation”
“difficult to navigate how to replace”
“Contains sodium benzoate, a carcinogen”
“They're a lot more expensive items on the market”
“Not the same consistency”