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beneprotein powder unflavored

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 25Conversion 78Competition 0Returns 100Price range 95Avg price 94Brand share 0Review moat 79Quality gap 65

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible$19.66–$92.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.41

avg listing price — sweet spot $15–$100

Review moat

Great419

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Market size

Bad$86K

$86K/yr · 24K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

20

Top-5 brand share

100%

Open market

0%

  • Beneprotein54%
  • NESTLE NUTRITIONAL44%
  • Unjury2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$13K30%$26K45%$39K60%$52K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +0.1% search growth over the last 90 days.
500300Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content24%

“Excellent source for protein”

Flavor14%

“This works great for my husband because no flavor you can put it anywhere”

Quality-Overall12%

“then this is one of the highest quality powders on the market”

Solubility8%

“The powder dissolved easily in liquids”

Blend/Ratio7%

“Blends well with everything”

Advertised Vs Actual Product5%

“As advertised”

Taste-Overall3%

“it doesnt change the taste of my drinks or recipes”

Mixing/Blending3%

“Mix well”

Ease Of Use2%

“Easy to add to your food”

Efficiency2%

“It helps a lot”

What buyers complain about

Flavor16%

“Great no flavor”

Taste-Overall13%

“The aftertaste is prominent and horrid”

Texture/Consistency-Overall10%

“I do not recommend if you have a problem with texture”

Nutritional Content9%

“I hate to waste the stuff if I can salvage a few protein grams per half cups of pudding”

Smell8%

“Unpleasant smell & taste”

Solubility7%

“Did not dissolve”

Heating3%

“Clumps with any heat”

Weight Loss3%

“has lost a significant amount of weight”

Ease Of Use3%

“hard to mix”

Regulates Digestion3%

“It will constipate you”