benadryl
Skip itPrices mostly outside the sweet spot ($4.12–$13.79) — this niche doesn't clear our bar today.
Conversion
Incredible23.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$7.4M$7.4M/yr · 3.8M searches
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Avg price
Bad$8.43avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad22,028.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$4.12–$13.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
87
Top-5 brand share
99%
Open market
0%
- Benadryl56%
- Amazon Basic Care35%
- GoodMeds4%
- ValuMeds3%
- TIME-CAP LABS, INC.1%
- GenCare1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benadryl Allergy Medicine for Adults and Children 6 Years and Older Ultratablets 25 mg Diphenhydramine HCl for Indoor and Outdoor Allergies Antihistamine Tablets 100 Count Size
Benadryl$13.794.8★31,799 rev
Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count
Amazon Basic Care$8.124.8★54,786 rev
Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count
Amazon Basic Care$4.124.8★54,786 rev
Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct
Benadryl$6.024.8★2,166 rev
Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count
Benadryl$8.064.8★5,857 rev
Newest
by launch date
GoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)
GoodMeds$9.60534 rev
Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz
Benadryl$8.131,282 rev
Benadryl Liqui-Gels Antihistamine Allergy Medicine & Cold Symptom Relief Dye-Free Liquid Gels with 25 mg of Diphenhydramine HCl for Symptoms Such As Runny Nose Sneezing & More 48 ct
Benadryl$9.9616,920 rev
Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count
Benadryl$8.065,857 rev
TIME-Cap Labs 650 Caplets Diphenhydramine HCl 25mg Allergy Relief Antihistamine for Adults Helps Relieve Sneezing Runny Nose Itchy Watery Eyes & Itchy Throat
TIME-CAP LABS, INC.$8.775,236 rev
Trending
90-day click momentumGoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)
GoodMeds$9.604.8★
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.224.6★
Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz
Benadryl$8.134.8★
Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count
Benadryl$8.064.8★
Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count
Amazon Basic Care$8.124.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“much less expensive”
“Allergy friendly”
“Always consistent with quality”
“Does its job”
“As advertised”
“It helped relieve itching”
“Sleeping great”
“Just as good as my prescription”
“Convenient to use”
“These are one of the best sinus pills Ive ever used”
What buyers complain about
“having allergic reaction to something”
“Doesn't work as advertised”
“It can make you a little sleepy”
“very itchy hives”
“The consistency of water”
“cheaper”
“Only had 50 mg”
“Too hard to get out”
“Absolutely no effect”
“Weak does not do anything”