bay leaf oil
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Review moat
Great255.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.28–$26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 47K searches
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
18
Top-5 brand share
67%
Open market
27%
- Gya Labs32%
- Sun Essential Oils16%
- Essences Bulgaria7%
- Sheer Essence7%
- SALENDA6%
- H'ana6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Pure Bay Leaf Essential Oil - 0.34 Fl Oz - Bay Leaf Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$11.054.5★765 rev
Gya Labs USDA Certified Organic Bay Leaf Essential Oil for Massages Skin Hair Diffuser Aromatherapy DIY Candle Making Scents - 0.34 Fl Oz
Gya Labs$12.444.4★311 rev
Sun Essential Oils 4 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance
Sun Essential Oils$19.254.6★292 rev
Sun Essential Oils 2 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance
Sun Essential Oils$13.994.6★292 rev
Essences Bulgaria Organic Bay Leaf Essential Oil 1/3 Fl Oz | 10ml | Laurus nobilis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Family Owned Farm | Steam-Distilled | Non-GMO | Vegan
Essences Bulgaria$14.704.5★442 rev
Newest
by launch date
Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)
Sz Essentials$13.670 rev
Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml
Nature Packaged$12.981 rev
Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy
Golden Bay$9.907 rev
Bay Leaf Essential Oil by Salenda -100% Pure Bay Laurel for Diffuser & Humidifier Massage Skin & Hair Care -0.34 Fl Oz (10 ml)
SALENDA$9.5521 rev
Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)
Greenwood Essential$26.861 rev
Trending
90-day click momentumSz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)
Sz Essentials$13.670.0★
Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml
Nature Packaged$12.985.0★
R V Essential Pure Bay Laurel Leaf Essential Oil 5ml (0.169oz)- Laurus Nobilis (100% Pure and Natural Therapeutic Grade)
R V Essential$6.464.3★
Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)
Greenwood Essential$26.865.0★
Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy
Golden Bay$9.905.0★
Demand
Weekly Amazon search volume, last 27 weeks — -36.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality with a fresh aroma”
“Nice smell”
“Good flavor”
“Good price”
“Fresh and flavorful”
“As Described”
“It works really well for me”
“Tasty”
“Big healthy leaves”
“Good in my homemade soups”
What buyers complain about
“leaves all broken in small pieces”
“All the rest are crushed”
“rather unpleasant scent”
“Smaller bottle and the eye dropper doesnt fit the bottle”
“Did not come with eye dropper as advertised”
“The problem is the product”
“This stuff didn't even last me a week”
“Dry and broken into small pieces”
“Price high”
“Not very green”