basil essential oil
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($5.89–$15.87) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good979.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.05avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 71K searches
Price range
Bad$5.89–$15.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
30
Top-5 brand share
73%
Open market
22%
- Brooklyn Botany16%
- La Tourangelle16%
- Wuvezrub16%
- Handcraft Blends15%
- Cliganic10%
- Now5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brooklyn Botany Basil Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.644.4★140 rev
La Tourangelle Basil Oil Expeller-Pressed High-Oleic Oil Great for Salads Finishing Oil Spread Sauce Dips 8.45 fl oz
La Tourangelle$7.704.6★8,388 rev
Handcraft Blends Basil Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.704.3★830 rev
Cliganic Organic Basil Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified
Cliganic$9.764.7★261 rev
NOW Essential Oils Basil Oil Energizing Aromatherapy Scent Stream Distilled 100% Pure Vegan Child Resistant Cap 1-Ounce
Now$10.684.7★628 rev
Newest
by launch date
Wuvezrub Basil Essential Oils 60ML Pure Basil Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$8.3514 rev
Wuvezrub Basil Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Basil
Wuvezrub$5.8916 rev
Brooklyn Botany Basil Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.64140 rev
Basil Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser /1 Fl Oz- Basil
Wuvezrub$6.1136 rev
Wuvezrub Basil Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Basil
Wuvezrub$7.1132 rev
Trending
90-day click momentum
Handcraft Blends Basil Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$6.994.3★
Handcraft Blends Basil Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.704.3★
Plant Therapy Basil Linalool Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Aromatherapy for Muscle Soreness and Digestive Discomfort
Plant Therapy$12.944.6★
Cliganic Organic Basil Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified
Cliganic$9.764.7★
Wuvezrub Basil Essential Oils 60ML Pure Basil Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$8.354.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“The oil is definitely good quality”
“very nice smooth in flavor”
“Delicious stuff”
“Definitely worth the buy”
“Great basil essential oil”
“Better than expected”
“Great Quality Oil”
“Great for making homemade bug spray”
“Great to have especially when I am out of fresh basil”
What buyers complain about
“Not a very strong aroma”
“too expensive”
“the dropper leaks”
“Basil taste is minimal”
“This oil is NOTHING like that”